Manager, Content, Storytelling, Thought Leadership

Jobtailor; Madison (WI); On-site; USD 120,000 - 150,000; Full time

Job summary

Jobtailor in Madison, WI seeks an experienced Senior Communications Leader to build and guide the enterprise transformation narrative. You will craft messaging that ties complex programs to business value, and produce company-wide content across newsletters, intranet, videos, and town halls.

The role requires 3+ years of leadership in strategic communications, with a track record of influencing senior leaders and delivering audience-focused storytelling for regulated industries.

Qualifications

• Bachelor's degree or equivalent work experience required.
• Master's degree preferred.
• 3+ years of experience developing strategic communications and leadership messaging.
• 3+ years of people leadership or leading complex cross-functional initiatives.
• Experience supporting executive leadership teams or governance forums.
• Ability to translate complex strategies into clear narratives for associates at all levels.

Responsibilities

• Develop and maintain the enterprise transformation narrative and storytelling framework.
• Create content communicating transformation progress, outcomes, business value, strategic priorities, and future vision.
• Translate complex business, operational, technology, AI, financial, and transformation initiatives into audience-specific messaging.
• Produce enterprise-wide communications including newsletters, leadership updates, intranet content, articles, videos, and town hall materials.
• Develop success stories, case studies, and value realization narratives.
• Partner with executives to develop thought leadership content supporting priorities and innovation.

Skills

Strategic communications

Leadership messaging

Stakeholder engagement

Cross-functional leadership

Content performance monitoring

Education

Bachelor's degree in Communications/Journ alism/Marketing/Business Administration/Public Relations/Organizational Development

Master's degree

Tools

Intranet content management

Communication campaign tools

Content planning software

Job description

• Develop and maintain the enterprise transformation narrative and storytelling framework
• Create content communicating transformation progress, outcomes, business value, strategic priorities, and future vision
• Translate complex business, operational, technology, AI, financial, and transformation initiatives into audience-specific messaging and stories
• Produce enterprise-wide communications including newsletters, leadership updates, intranet content, articles, videos, town hall materials, and associate communication campaigns
• Develop success stories, case studies, business impact summaries, and value realization narratives
• Develop business value stories and proof points demonstrating improvements in quality, readiness, customer and member experiences, scalability, growth, and operational effectiveness
• Partner with executives and subject matter experts to develop thought leadership content supporting organizational priorities and innovation initiatives
• Establish enterprise content standards, editorial guidelines, and messaging frameworks
• Oversee content planning and storytelling calendars supporting enterprise communication priorities
• Monitor content performance, audience engagement, and communication effectiveness to improve transformation storytelling and stakeholder understanding
• Support executive communications through story development, supporting narratives, speeches, and presentation messaging
• Develop communication resources, talking points, and narrative support helping leaders connect transformation priorities to their teams and day-to-day work
• Perform other duties as assigned

Requirements

• Bachelor's degree in Communications, Journalism, Marketing, Business Administration, Public Relations, Organizational Development, or related field, or equivalent work experience, required
• Master's degree preferred
• 3+ years of experience developing strategic communications, strategic presentations, leadership messaging, and stakeholder engagement strategies required
• 3+ years of people leadership experience or demonstrated experience leading complex cross functional initiatives, teams, or programs required
• Experience supporting executive leadership teams, owner groups, or governance forums required
• Demonstrated success translating complex business strategies into clear and compelling narratives for associates at all levels
• Proven ability to influence senior leaders and drive alignment through strategic communications
• Experience in PBM, pharmacy services, healthcare, managed care, or other highly regulated industries preferred
• Participate in, adhere to, and support compliance program objectives
• The ability to consistently interact cooperatively and respectfully with other employees

Core Competencies

Demonstrates expertise in developing strategic communications and storytelling frameworks that effectively translate complex business initiatives into audience-specific narratives. Proven ability to lead cross-functional teams and engage with executive leadership to drive alignment and support organizational priorities.

Highest-signal resume keywords

• Strategic Communications Development
• Leadership Messaging
• Stakeholder Engagement Strategies
• Cross-Functional Team Leadership
• Content Performance Monitoring

ATS Optimization Keywords

Hard Skills

• Content Creation
• Narrative Development
• Business Impact Summaries
• Case Studies
• Editorial Guidelines Establishment
• Communication Effectiveness Measurement
• Transformation Storytelling
• Audience-Specific Messaging
• Thought Leadership Content Development
• Strategic Presentation Development

Soft Skills

• Influencing Senior Leaders
• Cooperative Interaction
• Respectful Communication

Industry Keywords

• Healthcare
• Managed Care
• Pharmacy Services
• Highly Regulated Industries
• Compliance Program Objectives

Tools & Technologies

• Intranet Content Management
• Communication Campaign Tools
• Content Planning Software