Orthopedics Product Marketing Director: Growth & Innovation

Mallinckrodt Pharmaceuticals; Bridgewater (MA); On-site; USD 227,000 - 248,000; Full time

Benefits offered by this job

Total Rewards package

Job summary

Keenova is seeking a Director of Product Marketing to drive the orthopedic portfolio and lead strategic priorities across the Keenova Orthopedic business. You will shape tactics, collaborate with field teams, and align with insights for data-driven actions.

You will oversee non-personal promotion, partner with sales and digital teams, and champion lifecycle and budget management to maximize product performance and market access.

Qualifications

• BA in Business/Marketing; MBA preferred.
• 10+ years in pharmaceutical marketing with leadership experience.
• Understanding of orthopedic business is preferred.
• Experience collaborating with commercial, market access, clinical, sales, ops and supply chain.
• Experience with Key Opinion Leaders and specialty buy & bill is preferred.
• Proven record of achieving business goals with cross-functional teams.

Responsibilities

• Lead the brand and cross-functional team to execute the tactical plan and train teams.
• Develop and execute portfolio strategy with financial objectives and forecasts.
• Collaborate with PR and consumer leadership on strategy and campaigns.
• Act as product champion and lead lifecycle management for portfolio.
• Research market, brand, competition, pricing, and market access to identify opportunities.
• Define market research scope, deliverables, and analyses.
• Own development of financial objectives, product forecast, and budgets.
• Balance resources and marketing mix to operationalize strategy.
• Oversee ad agency performance and proposal budgeting.
• Develop advocacy strategies and ensure regulatory compliance.
• Partner with sales and digital teams to align tactics and customer journey.

Skills

Strategic thinking

Cross-functional leadership

Excellent communication

Project management

Marketing analytics

Education

Bachelor's in Business/Marketing

MBA preferred

Tools

CRM software

Market research tools

Job description

Keenova is seeking a Director of Product Marketing to drive the orthopedic portfolio and lead strategic priorities across the Keenova Orthopedic business. You will shape tactics, collaborate with field teams, and align with insights for data-driven actions.

You will oversee non-personal promotion, partner with sales and digital teams, and champion lifecycle and budget management to maximize product performance and market access.