Manager, Consumer Marketing

LVMH Group; San Francisco (CA); On-site; USD 90,000 - 138,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) matching

Paid time off

Employee discounts

Life insurance

Disability insurance

Flexible spending accounts

Job summary

Benefit Cosmetics in San Francisco is seeking a Manager to lead Global GTM strategy development and execution for Benefit campaigns. Onsite at HQ 3x per week, you’ll partner with regional markets to deliver globally aligned, culturally resonant campaigns.

Translate insights into storytelling and empower cross-functional teams across digital, ecommerce, and retailer channels. The role requires 5+ years in global brand/omnichannel marketing, a marketing degree (MBA preferred), and a strong pulse

Qualifications

• Bachelor’s degree in Marketing or related field; MBA preferred.
• 5+ years of experience in global brand, product, or omnichannel marketing (beauty or CPG preferred).
• Knowledge of influencer and earned media strategies, with experience partnering with PR and digital teams.
• Strong pulse on the beauty industry—staying ahead of what leading brands, influencers, and cultural voices are talking about (TikTok and other key platforms).
• Experience with retail and trade marketing, ensuring in-store and retailer channels are fully leveraged.

Responsibilities

• Support the Director, Global Campaigns in leading cross-functional global departments in developing and executing all Go-to-Market Toolkits.
• Partner across functions to connect upstream category, product, and consumer insights with downstream campaign development and market activation.
• Drive a more effective briefing process with clear, insight-led briefs for creative and cross-functional partners.
• Own briefs for innovations and core campaigns, coordinating with regional marketing for input and alignment.
• Track campaign performance and share actionable recommendations to improve future plans and results.

Skills

Influencer marketing

Earned media strategies

Retail marketing

Omnichannel marketing

Global brand experience

Education

Bachelor's degree in Marketing or related field

MBA preferred

Job description

This Managerwill help lead the Global GTM strategy development and execution for all global Benefit campaigns. This role will directly report to the Director, Global Campaigns.

This is a high-visibility, high-impact role that combines big-picture category vision with scrappy day-to-day execution. You’ll serve as the quarterback for integrated global campaigns, translating insights into compelling storytelling, inspiring cross-functional teams, and empowering regional markets to deliver culturally resonant, business-driving work while maintaining a cohesive global brand vision. The role requires strategic and creative leadership to drive category growth in an omnichannel ecosystem – from digital to ecommerce to retailer.

Most importantly, this role embodies Benefit’s purpose of igniting joy – bringing bold, unexpected, and playful energy to everything we do for our consumers, partners, and teams.

Job responsibilities

What You’ll Do:

• Support the Director, Global Campaigns in leading the cross-functional global departments in developing and executing all Go-to-Market Toolkits—ensuring alignment to strategy, coordinating pre- and post-launch communication, and activating post-launch learnings.
• Partner across functions to help connect upstream category, product, and consumer insights with downstream campaign development and market activation. Contribute to ensuring that global strategies are grounded in business priorities, consumer needs, and market opportunities.
• drive a more effective and streamlined briefing process by developing clear, insight-led briefs for creative and cross-functional partners.
• Ensure briefs support strong strategic alignment and enable efficient execution across innovation, core campaigns, and key brand initiatives.
• Lead the development of campaign support tools such as content matrices and messaging frameworks, incorporating market input and cross-functional feedback to guide globally relevant and locally adaptable execution.
• Own creative and cross-functional briefs for innovations and core campaigns — partnering with regional marketing to ensure input and alignment.
• Assist in tracking campaign and launch performance, identifying key learnings, and sharing actionable recommendations to continuously improve future plans, processes, and results.
• Partner closely with global cross-functional teams and local markets to align priorities, gather input, and support execution excellence across regions and channels.

Profile

Qualifications:

• Bachelor’s degree in Marketing or related field; MBA preferred. Equivalent experience may be accepted.
• 5+ years of experience in global brand, product, or omnichannel marketing (beauty or CPG experience strongly preferred)
• Knowledge of influencer and earned media strategies, with experience partnering with PR and digital teams.
• Strong pulse on the beauty industry—staying ahead of what leading brands, influencers, and cultural voices are talking about (especially on TikTok and other key platforms).
• Experience with retail and trade marketing, ensuring in-store and retailer channels are fully leveraged.

Additional information

Schedule:

• Onsite presence required at Benefit HQ 3x per week

The target salary range for this position is $90,000-$138,000 annually. The actual salary offered is based on market location and will depend on a variety of factors, which may include, as applicable, years of relevant experience; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. This position is eligible to earn an annual bonus. This position is also eligible for the following benefits, including but not limited to: comprehensive health, dental and vision plans; a 401(k) plan with employer matching, various paid time off programs; employee discounts/perks; life insurance; disability insurance; flexible spending accounts.

Benefit Cosmetics was founded in 1976 by twins Jean & Jane Ford in San Francisco in a quest to shake up the status quo and redefine beauty as whatever makes you feel good.
Since then, Benefit has served up innovative, uncomplicated beauty products & services...always with a fun, creative twist. Our iconic product packaging, whimsical names, and the irreverent spirit behind everything we do are an invitation to embrace the joy in beauty.
As the first brand to bring brow waxing out of the backroom and into the window of our boutiques, we made brows our obsession and eventually became the #1 brow brand worldwide*.
The relentlessly innovative, never-say-never spirit of our founders is why today, Benefit has reached prestige powerhouse status, operating in 50+ countries with 3,200+ locations worldwide and growing. So, whether you want a beauty solution you can trust or just need a good laugh, Benefit has your brows AND your back.
*Based on estimated total global prestige brow product retail sales January – December 2023

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