Manager, Consumer Insights (Contractor)

NBCUniversal; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

NBCUniversal is seeking a Manager of Consumer Insights to drive primary research initiatives for Peacock, NBC, and Bravo. The role focuses on executing quantitative research and collaborating with various teams to support strategic objectives. Ideal candidates will have extensive experience in market research, data analysis, and survey design.

Benefits

Career & professional growth resources

Collaborative and supportive team environment

Qualifications

• 3+ years experience in market research required.
• Proficiency in advanced statistical methods essential.
• Experience in designing and managing quantitative research.

Responsibilities

• Drive primary research initiatives for strategic decision-making.
• Collaborate with stakeholders to inform brand and growth strategies.
• Conduct advanced data analysis and research project management.

Skills

Quantitative primary research

Advanced data analysis

Statistical analysis

Survey design

Education

Bachelor's degree

Master's degree

Tools

SPSS

Displayr

Marketsight

Job description

NBCU TV & Streaming is looking for a Manager of Consumer Insights to join our team, driving primary research initiatives that bring the voice of the consumer to the growth and strategy teams for Peacock, NBC, and Bravo. This individual will be a critical player within the Insights team tasked with executing primary research and conducting robust analysis in support of the team’s strategic objectives. In this role, you will collaborate with stakeholders across the organization to inform decision-making around brand and growth initiatives.

THE IDEAL CANDIDATE IS:

A consumer insights/primary researcher with quantitative expertise ready to have an impact and help drive strategic decision-making. You should have experience leading quantitative primary research initiatives and conducting advanced data analysis. We are looking for a candidate with a deep background in leading a range of primary research studies, including surveys and advanced quantitative methods like MaxDiff, conjoint and drivers analyses.

WHAT WE NEED FROM YOU:

• To be genuinely curious, smart and motivated; ready to solve stakeholder problems through creative research design and analysis
• To contribute to the design of quantitative research initiatives that support internal objectives, including writing surveys, managing survey fielding, analyzing banners & crosstabs, conducting advanced data analysis, etc.
• To offer yourself as a resource on all things primary research to peers and internal stakeholders
• To support the Insights team in building relationships with the Distribution, Growth Strategy, Partnerships, and Advanced Analytics teams and helping them achieve their objectives
• To discover the story in the data through thoughtful and robust analysis
• Be an innovative thinker and a clear, effective communicator
• And most importantly, live the values of collaboration and teamwork, operating as one team across NBCU TV & Streaming

WHAT YOU WILL GET FROM THIS ROLE:

• Do meaningful work: Contribute to building a successful streaming service and driving the growth of our entertainment brands
• Gain experience in a matrixed org: Build relationships and work with cross-functional teams to deliver strategic insights
• Work with smart people and industry experts: Collaborate with experts across many different teams both at Peacock and within the greater NBCU organization
• Achieve career & professional growth: Access resources to build on your research skills and develop your career
• Work within a high-performing Insights Team: You’ll be joining a supportive team that is highly motivated and proud of what they do

QUALIFICATIONS:

• Skilled in quantitative primary research design and project management, including advanced survey writing, survey data analysis and vendor management
• Statistics proficiency and experience required, with an ability to conduct advanced statistical analysis (i.e., regression, factor, cluster) and other quantitative methodologies (e.g., MaxDiff, conjoint, Gabor-Granger)
• Advanced proficiency in survey analysis tools (e.g., displayr, Marketsight, SPSS, etc.) required
• Bachelor’s degree required; Master’s degree preferred in a relevant field (Quantitative Methods, Market Research, Psychology, Sociology, Statistics, etc.)
• At least 3 years’ experience in market research

Please Note: This is a project/limited term position unless otherwise amended or terminated as deliverables within this project are completed.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Research

• Industries

  Entertainment Providers, Technology, Information and Media, and Market Research

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