Manager, Client Strategy

inmar; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Inmar Intelligence seeks a highly strategic and client-focused Manager, Client Strategy to lead a team delivering client-facing proposals, strategic narratives, campaign recommendations, and presentation materials across the CPG portfolio.

This role sits at the intersection of Sales, Client Success, Analytics, Media, Product, and Retail, translating client objectives into compelling, insight-driven strategies.

Qualifications

• Experience leading strategy teams in a consumer packaged goods (CPG) or shopper marketing environment.
• Ability to translate client business goals into actionable media and campaign strategies.

Responsibilities

• Lead and coach a team of Client Strategy professionals.
• Translate client business goals into actionable media, audience, shopper, and campaign strategies.
• Oversee development of client-facing strategies, proposals, and recommendations.
• Partner with Sales and Client Success in pre-sale planning and growth opportunities.
• Provide hands-on strategic guidance for high-priority opportunities.
• Ensure client-facing materials are insight-driven, strategically differentiated, and visually compelling.

Skills

Team Leadership

Strategic Storytelling

Shopper Marketing

Pre-sales Support

Executive Communication

Job description

Inmar Intelligence is seeking a highly strategic and client-focused Manager, Client Strategy to lead a team responsible for developing client-facing proposals, strategic narratives, campaign recommendations, and presentation materials across the Consumer Packaged Goods (CPG) portfolio. This role sits at the intersection of Sales, Client Success, Analytics, Media, Product, and Retail-ensuring client objectives are translated into compelling, insight-driven strategies and recommendations that support revenue growth and strengthen client engagement. The Manager, Client Strategy is responsible for both people leadership and strategic execution. This individual will coach and develop Client Strategy team members, manage team priorities and workload, maintain high standards for strategic output, and provide hands-on strategic guidance for complex or high-priority client opportunities. The ideal candidate combines strong people leadership with expertise in CPG, shopper marketing, retail media, integrated campaign strategy, and executive-level storytelling. This leader should be comfortable moving between coaching team members, reviewing strategic work, collaborating with cross-functional partners, and directly contributing to important client opportunities. This is not a traditional design or coordination role. The Manager, Client Strategy is accountable for ensuring the team consistently develops strategic, differentiated, and operationally achievable recommendations that effectively communicate Inmar's value in the market.

Team Leadership & Development:

• Lead, coach, and develop a team of Client Strategy professionals
• Set clear expectations for strategic thinking, presentation quality, client readiness, and executional feasibility
• Provide regular coaching, feedback, and professional development
• Strengthen team capabilities across:
• Strategic planning
• CPG and shopper marketing
• Retail media
• Audience and media strategy
• Executive storytelling
• Client communication
• Manage workload, priorities, and resource allocation across client requests and revenue opportunities
• Support employee performance, development, and career growth
• Foster a collaborative, accountable, and solutions-oriented team culture
• Identify opportunities to improve team knowledge, skills, processes, and tools

Client Strategy & Strategic Storytelling:

• Lead and oversee the development of client-facing strategies, proposals, and recommendations
• Guide team members in translating client business goals into actionable media, audience, shopper, and campaign strategies
• Ensure strategic narratives align to objectives such as:
• Brand awareness
• Trial and acquisition
• Basket growth
• Repeat purchase
• Retail conversion
• Review and provide strategic direction on proposal decks, presentations, and campaign recommendations
• Ensure client-facing materials are:
• Insight-driven
• Strategically differentiated
• Visually compelling
• Client-centric
• Operationally achievable
• Provide hands-on strategic support for complex, high-value, or high-priority opportunities
• Guide development of post-campaign recommendations that identify performance insights, key learnings, optimization opportunities, and future growth opportunities

Pre-Sales Partnership & Revenue Enablement:

• Partner closely with Sales and Client Success leaders throughout the pre-sale planning process
• Oversee strategic support for:
• RFP responses
• Proposals
• Pitches
• Client planning sessions
• Growth opportunities
• Guide the development of:
• Audience strategies
• Channel mix recommendations
• Campaign approaches
• Retail and shopper strategies
• Measurement frameworks
• Ensure proposals clearly communicate:
• Strategic rationale
• Inmar differentiation
• Business impact
• Measurement approach
• Growth opportunities
• Participate directly in strategic pitches and client presentations as needed
• Partner with commercial teams to improve proposal quality, differentiation, and win potential
• Capture learnings from client feedback, wins, and losses to continuously improve strategic recommendations

Strategic Campaign Recommendations:

• Guide the development of audience and campaign recommendations using:
• Shopper and retailer data
• Behavioral insights
• Category intelligence
• Campaign performance
• Market trends
• Ensure recommendations appropriately consider:
• Media channels
• Audience segmentation
• Campaign structures
• Retail activation approaches
• Measurement strategies
• Ensure strategies align with:
• Client objectives
• Executional feasibility
• Retailer capabilities
• Budget considerations
• Measurement requirements
• Identify opportunities to integrate:
• Retail media
• Incentives and loyalty solutions
• Omnichannel activation
• Programmatic media
• Social media
• Shopper marketing
• Encourage the team to develop integrated solutions rather than isolated tactical recommendations

Presentation Development & Executive Communication:

• Maintain high standards for the team's client-facing presentations and strategic materials
• Oversee the creat