Manager, Brand Partnerships & Campaigns

e.l.f. Beauty, Inc.; New York (NY); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Medical Insurance

Equity

Unlimited Paid Time Off

Hybrid work environment

Job summary

e.l.f. Beauty is seeking a Manager of Brand Partnerships & Campaigns to lead bold, insight-driven 360° marketing across the portfolio, including e.l.f. Cosmetics and SKIN.

This role drives integrated campaigns across digital, social, ecommerce, influencer, retail, and paid media with cohesive storytelling and brand expression. The ideal candidate is strategic, creative, and thrives in a fast-paced, high-growth environment, delivering best-in-class campaigns and mentoring junior team members.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 4-6+ years of experience in integrated marketing, campaign management, or brand marketing.
• Experience executing multi-channel, 360° campaigns across digital, social, influencer, ecommerce, and retail.
• Strong understanding of the beauty industry across multiple categories—a plus.

Responsibilities

• Lead the development and execution of integrated 360° marketing campaigns across the e.l.f. Beauty brand portfolio.
• Partner cross-functionally with Product Development, Brand Marketing, Creative, Digital, Sales, and Integrated Marketing teams to ensure cohesive campaign execution and messaging.
• Own and manage campaign planning and marketing calendars, aligning key launches, brand moments, and cross-brand initiatives.
• Develop and lead creative briefs, ensuring clear objectives, messaging, and deliverables for internal teams and agency partners.
• Drive end-to-end campaign execution, managing timelines, workflows, and cross-functional dependencies.
• Collaborate with internal and external partners to deliver best-in-class, culturally relevant campaigns.
• Analyze campaign performance and translate insights into actionable recommendations and optimizations.
• Ensure brand consistency while tailoring messaging across multiple brands and audiences.
• Identify and support brand partnership opportunities that elevate awareness and cultural relevance.
• Mentor and support junior team members, fostering a high-performance, collaborative environment.
• Bring forward innovative, disruptive marketing ideas that push boundaries and drive engagement.

Skills

Integrated marketing

Campaign management

Brand marketing

Cross-functional collaboration

Education

Bachelor's degree

Job description

About the Company

e.l.f. Beauty's purpose is to make the world a better place for every eye, lip, and face.

Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, Well People, Naturium and rhode.

In our Fiscal year 26, we had net sales of $1.6 Billion and our business performance has been nothing short of extraordinary with 7 consecutive years of net sales growth. This consistent, category-leading growth is a testament to the strength of our team, strategy, and portfolio of brands.

Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Position Summary

TheManager, Brand Partnerships & Campaignswill lead the development and execution of bold, insight-driven 360° marketing campaigns across the e.l.f. Beauty portfolio, including e.l.f. Cosmetics, e.l.f. SKIN, Naturium, Well People, and Keys Soulcare.

This role is responsible for bringing integrated campaigns to life across all key channels (digital, social, ecommerce, influencer, retail, and paid media), ensuring cohesive storytelling and consistent brand expression across multiple brands and audiences.

The ideal candidate is a strategic and creative marketer who thrives in a fast-paced, high-growth environment and is passionate about shaping culture, driving engagement, and delivering best-in-class campaigns.

Responsibilities

• Lead the development and execution ofintegrated 360° marketing campaigns across the e.l.f. Beauty brand portfolio
• Partner cross-functionally with Product Development, Brand Marketing, Creative, Digital, Sales, and Integrated Marketing teams to ensure cohesive campaign execution and messaging
• Own and manage campaign planning and marketing calendars, aligning key launches, brand moments, and cross-brand initiatives
• Develop and lead creative briefs, ensuring clarity of objectives, messaging, and deliverables for internal teams and agency partners
• Drive end-to-end campaign execution, managing timelines, workflows, and cross-functional dependencies
• Collaborate with internal and external partners (including agencies and creators) to deliver best-in-class, culturally relevant campaigns
• Analyze campaign performance and translate consumer, community, and channel insights into actionable recommendations and optimizations
• Ensure brand consistency while tailoring messaging appropriately across multiple brands and target audiences
• Identify and support brand partnership and collaboration opportunities that elevate awareness and cultural relevance
• Mentor and support junior team members, fostering a high-performance, collaborative team environment
• Continuously bring forward innovative, disruptive marketing ideas that push boundaries and drive engagement

Requirements

• Bachelor's degree in Marketing, Business, or related field
• 4-6+ years of experience in integrated marketing, campaign management, or brand marketing
• Experience executing multi-channel, 360° campaigns across digital, social, influencer, ecommerce, and retail
• Strong understanding of the beauty industry (experience across multiple categories-color cosmetics, skincare, wellness-is a plus)
• Proven ability to manage multiple brands, campaigns, or product lines simultaneously
• Strong project management skills with the ability to prioritize and execute in a fast-paced environment
• Experience working cross-functionally with diverse teams and stakeholders
• Analytical mindset with the ability to interpret data and optimize campaign performance
• Exceptional communication and presentation skills
• Experience mentoring or leading junior team members is a plus

Who You Are

• Aculture-first marketer who understands how to connect brands with communities in meaningful ways
• Insight-driven, with the ability to translate trends and data into impactful campaigns
• Highly organized with strong attention to detail and ownership
• A creative problem-solver who thrives in ambiguity and fast-moving environments
• Passionate about beauty, innovation, and disrupting the status quo
• Energized by working across multiple brands and categories within a dynamic portfolio

$80,000 - $110,000 a year

The base salary range for this roleislisted above.

Total compensation includes base salary, annual company-based performance bonus, and equity.Under e.l.f.'s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.

Compensation components are subject to change at the company’s discretion

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.

e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.