Sr. Brand Manager, e.l.f. Cosmetics

E.L.F. BEAUTY; New York (NY); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid work model

Equity

Health benefits

Retirement plan

Unlimited PTO

Job summary

e.l.f. Beauty is seeking a dynamic Senior Brand Manager to lead global marketing for e.l.f. Cosmetics, driving disruptive 360° campaigns and shaping brand voice worldwide.

You will own the brand plan end-to-end, align cross-functional teams, and steer strategy from pipeline through in-market performance and retail sell-through. The role requires 7+ years in brand management, depth in beauty or related fields, and strong leadership with a data-driven mindset.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 7+ years of progressive brand management experience.
• Demonstrated experience driving measurable brand growth across retail and digital channels.
• Deep understanding of beauty industry dynamics, consumer behavior, pop culture, and digital innovation.
• Strong analytical skills, with the ability to translate data and insights into brand strategy and in-market action.
• Experience leading go-to-market planning and new product launches, including positioning, messaging, and channel strategy.
• Strong leadership capabilities with experience managing and mentoring teams.
• Excellent communication and stakeholder management skills, with the ability to influence at all levels of the organization.
• A bias for action, comfort operating in a fast-paced and evolving environment, and a passion for building the µre brands that move culture.

Responsibilities

• Own the global brand strategy and annual brand plan for e.l.f. Cosmetics, translating vision into clear priorities, roadmaps, and measurable business outcomes.
• Drive brand growth and profitability—monitoring sell-through, market share, velocity, and margin across channels and regions.
• Establish e.l.f. as a category leader and culture-shaping brand, identifying white-space opportunities and portfolio gaps that fuel sustainable growth.
• Own and execute global 360° marketing campaigns across digital, social, influencer, ecommerce, retail, paid media, and experiential channels.
• Lead global brand calendar strategy and planning, ensuring cross-functional alignment across product development, sales, integrated marketing, digital, creative, and retail teams.
• Lead go-to-market planning for new product launches and brand moments—defining positioning, messaging, unique selling propositions, content pillars, and channel strategies.
• Champion creative brief development and delivery, ensuring cohesive storytelling and consistent brand expression across every consumer touchpoint.
• Leverage consumer insights, market analytics, and real-time data to optimize campaign performance and identify new ways to create brand love and cultural relevance.
• Translate consumer, category, and competitive intelligence into actionable strategies that keep e.l.f. ahead of trends and ahead of the competition.
• Track and report on key brand health metrics, sales analytics, and campaign ROI, using findings to refine strategy and drive continuous improvement.
• Partner closely with Sales, Retail Marketing, and ecommerce teams to ensure the brand shows up powerfully and consistently across all retail and digital storefronts.
• Drive commercial execution excellence—supporting retailer activations, assortment strategies, promotional programs, and joint business plans with key retail partners.
• Inspire and lead a high-performing team of marketers and agency partners, fostering a culture of bold thinking, collaboration, and operational excellence.
• Navigate complex cross-functional environments with influence and clarity, aligning stakeholders across product, finance, supply chain, creative, and international teams.
• Coach and develop talent, building a team that is curious, courageous, and relentlessly consumer-obsessed.

Skills

Brand management

Marketing strategy

Leadership

Analytics

Go-to-market

Cross-functional collaboration

Communication

Education

Bachelor’s degree in Marketing/Business

MBA a plus

Job description

About The Company

e.l.f. Beauty's purpose is to make the world a better place for every eye, lip, and face.

Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, Well People, Naturium and rhode.

In our Fiscal year 26, we had net sales of $1.6 Billion and our business performance has been nothing short of extraordinary with 7 consecutive years of net sales growth. This consistent, category-leading growth is a testament to the strength of our team, strategy, and portfolio of brands.

Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Position Summary

We are seeking a dynamic, visionary, and insight-driven Senior Brand Manager to lead global marketing efforts for e.l.f. Cosmetics—our flagship brand. This is a pivotal role responsible for driving disruptive 360° campaigns, leading cross-functional teams, and shaping how our brand shows up across the globe.

You’ll be a key player in amplifying e.l.f.’s brand voice, pushing the boundaries of of innovation, and leading culture-forward marketing that sparks conversation, builds community, and drives business growth. As the day-to-day steward of the brand, you’ll connect strategy to execution—owning the brand plan end-to-end, from pipeline and go-to-market through in-market performance and retail sell-through.

Responsibilities

Brand Strategy & Business Ownership

• Own the global brand strategy and annual brand plan for e.l.f. Cosmetics, translating vision into clear priorities, roadmaps, and measurable business outcomes
• Drive brand growth and profitability—monitoring sell-through, market share, velocity, and margin across channels and regions
• Establish e.l.f. as a category leader and culture-shaping brand, identifying white- space opportunities and portfolio gaps that fuel sustainable growth

360° Campaign & Go-to-Market Leadership

• Own and execute global 360° marketing campaigns that challenge industry norms and inspire community engagement—across digital, social, influencer, ecommerce, retail, paid media, and experiential channels
• Lead global brand calendar strategy and planning, ensuring cross-functional alignment across product development, sales, integrated marketing, digital, creative, and retail teams
• Lead go-to-market planning for new product launches and brand moments—defining positioning, messaging, unique selling propositions, content pillars, and channel strategies
• Champion creative brief development and delivery, ensuring cohesive storytelling and consistent brand expression across every consumer touchpoint

Consumer Insight & Performance Optimization

• Leverage consumer insights, market analytics, and real-time data to optimize campaign performance and identify new ways to create brand love and cultural relevance
• Translate consumer, category, and competitive intelligence into actionable strategies that keep e.l.f. ahead of trends and ahead of the competition
• Track and report on key brand health metrics, sales analytics, and campaign ROI, using findings to refine strategy and drive continuous improvement

Retail & Commercial Partnership

• Partner closely with Sales, Retail Marketing, and ecommerce teams to ensure the brand shows up powerfully and consistently across all retail and digital storefronts
• Drive commercial execution excellence—supporting retailer activations, assortment strategies, promotional programs, and joint business plans with key retail partners

Team Leadership & Cross-Functional Collaboration

• Inspire and lead a high-performing team of marketers and agency partners, fostering a culture of bold thinking, collaboration, and operational excellence
• Navigate complex cross-functional environments with influence and clarity, aligning stakeholders across product, finance, supply chain, creative, and international teams
• Coach and develop talent, building a team that is curious, courageous, and relentlessly consumer-obsessed

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA a plus
• 7+ years of progressive brand management experience, ideally in beauty, CPG, or fashion, with proven success leading cross-channel 360° campaigns from concept through execution
• Demonstrated experience driving measurable brand growth across retail and digital channels
• Deep understanding of beauty industry dynamics, consumer behavior, pop culture, and digital innovation
• Strong analytical skills, with the ability to translate data and insights into brand strategy and in-market action
• Experience leading go-to-market planning and new product launches, including positioning, messaging, and channel strategy
• Strong leadership capabilities with experience managing and mentoring teams, as well as navigating complex cross-functional environments
• Excellent communication and stakeholder management skills, with the ability to influence at all levels of the organization
• A bias for action, comfort operating in a fast-paced and evolving environment, and a passion for building the µre brands that move culture

The base salary range for this role is listed above.

Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.

Compensation components are subject to change at the company’s discretion.

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.

e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.