Manager, Brand Marketing

Famous Footwear; Missouri; On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Brand Marketing Manager to lead impactful marketing strategies. In this role, you will craft seasonal campaigns, manage budgets, and collaborate with cross-functional teams to ensure cohesive brand messaging. This position offers a unique opportunity to shape the future of beloved footwear brands while working in a supportive environment that values results and personal growth. If you have a passion for fashion and a keen eye for detail, this could be your perfect fit. Join a company that prioritizes your well-being and offers exciting perks to enhance your work experience.

Benefits

30% Associate Discount

Health benefits and PTO

Access to earnings before payday

24/7 confidential support

Relaxed Dress Code

Onsite gym access

Free parking

Qualifications

• 5+ years experience as a Marketing Manager or Account Manager preferred.
• Strong preference for a Marketing/Business degree.

Responsibilities

• Lead marketing efforts and manage relationships with partners.
• Develop and execute marketing plans with a customer-first approach.

Skills

Detail Oriented

Multitasking

High Performer

Education

Marketing/Business degree

Tools

Excel

Word

PowerPoint

Outlook

Job description

Caleres Headquarters - St. Louis, Saint Louis, Missouri, United States of America

Job Description

Posted Friday, April 11, 2025 at 4:00 AM

Founded in 1878, Caleres, originally known as Brown Shoe Company, is a global footwear company comprised of some of the world’s most loved brands including Famous Footwear, Sam Edelman, Naturalizer, Dr. Scholl's, and Allen Edmonds. Caleres' legacy includes 145+ years of craftsmanship, a passion for fit with a mission to inspire people to feel great…feet first.

Join our dynamic and thriving footwear company as a Manager, Brand Marketing in St. Louis, MO where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn, and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring, and learning.

What will you be doing?

• Lead: Lead marketing efforts as the Brand Marketing Manager while:
  • Developing and implementing strategic marketing proposals
  • Managing relationships with marketing, product, and sales partners
  • Managing the execution of each program through creative review, vendor proofs, and analytical recaps
  • Managing brand marketing and co-op budget
• Manage: Manage the development and execution of marketing plans by:
  • Crafting the seasonal campaign brief, which sets the overarching communication and messaging for the season
  • Working with merchant partners to determine omni-channel promotions
  • Developing and presenting promotional and campaign briefs for marketing stakeholders, ensuring a customer-first, omni-channel approach
  • Ensuring the execution of all marketing tactics align with overall brand strategy
  • Managing PR agency partner and execution plans
  • Providing leadership of the cross-functional project team tasked with developing and finalizing all the key elements needed to successfully achieve the overall marketing objectives
• Team collaboration: Work closely with creative, media, CRM, and eCommerce teams to ensure our brand messaging and strategy are cohesive across all touchpoints
• Coach: Provide on-going coaching and performance feedback of direct reports toward achievement of individual goals
• Drive brand results: Develop the marketing promotional plans working closely with the merchants, analytics, and finance to ensure we’re meeting sales and profit goals. Coordinate annual marketing planning of promotions and brand initiatives to ensure company goals are achieved

Perks you will enjoy!

• Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
• Benefits that Start Day One: To learn more details about our total rewards including health benefits and PTO, visit yourcaleres.com
• Get Paid When You Want: Access your money as you earn it and request your earnings before payday
• Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
• Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!
• Site Perks: Full access to our onsite gym, Starbucks, Grab and Go Market, and free parking located in the convenient area of downtown Clayton, MO

Qualifications that make you the perfect fit!

• Marketing/Business degree strongly preferred
• Previous experience (5+ years) as a Marketing Manager or Account Manager preferred.
• Must be:
• A High Performer
• Detail Oriented
• Able to multitask
• Fast Paced
• Proficient in Excel, Word, PowerPoint, Outlook

Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.

Caleres is invested in our Associates. We regularly review our pay matrices and update appropriately based on need. Starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual pay will equal or exceed the required minimum wage applicable to the job location. Please visit yourcaleres.com to review all associated benefits.