Integrated Brand Marketing Manager - Marketing

CoxHealth; Springfield (MO); On-site; USD 70,000 - 100,000; Full time

Job summary

CoxHealth seeks an Integrated Marketing & Brand Experience Manager responsible for leading integrated marketing strategies to enhance brand engagement. With a focus on cross-functional collaboration, you'll help shape the patient journey and ensure impactful communications aligned with organizational goals.

Benefits

Medical, Vision, Dental, Retirement Plan with employer match

Qualifications

• Required: 4+ years of marketing or brand management experience, preferably in healthcare.
• Preferred: Demonstrated leadership experience with team supervision or project management.

Responsibilities

• Lead the strategy, planning, and execution of integrated marketing strategies.
• Collaborate with internal teams and external agency partners to evaluate campaign performance.

Skills

Leadership

Communication

Attention to Detail

Marketing Performance Metrics

Education

Bachelor’s degree in Marketing, Communications, Public Relations, or a related field

Tools

Microsoft Office Suite

Job description

Summary

About Us

CoxHealth is a leading healthcare system serving 25 counties across southwest Missouri and northern Arkansas. The organization includes six hospitals, 5 ERs, and over 80 clinics.CoxHealth has earned the following honors for workplace excellence:

• Named one of Modern Healthcare’s Best Places to work five times
• Named one of America’s Greatest Workplaces by Newsweek in 2024.
• Recognized as a Greatest Workplace for Women in both 2023 and 2024.
• Listed as one of the Greatest Workplaces for Diversity in 2024.
• Acknowledged by Forbes as one of the Best Employers for New Grads in 2023.
• Ranked among the Best Employers by State for Missouri.
• Healthcare Innovation's Top Companies to Work for in Healthcare in 2025.

Benefits

• Medical, Vision, Dental, Retirement Plan with employer match, and many more!
• For a comprehensive list of benefits, please click here: Benefits | CoxHealth

Job Summary

The Integrated Marketing & Brand Experience Manager leads the planning and execution of integrated marketing strategies that shape how different audiences experience the CoxHealth brand. This role ensures alignment across service lines and enhances touchpoints throughout the patient and consumer journey. Reporting to the Director of Marketing Strategy and Operations, this position works cross-functionally with creative, digital, clinical, and operational teams to ensure campaigns reflect organizational priorities and deliver measurable impact.

This manager is a key contributor to elevating brand engagement and trust across all channels—helping translate strategy into action through digital and print content, community-facing initiatives, and stakeholder communications.

• Key Responsibilities

Brand Experience & Strategy Execution

Lead the strategy, planning, and execution of large-scale brand activations including multi-touch plans (i.e. events, social, email, digital, CRM, etc.) Translate enterprise-wide brand strategies into compelling marketing and campaign plans. Operationalize tone, voice, and brand standards across touchpoints. Collaborate with Director and VP to amplify strategic initiatives and system priorities.

Measurement & Continuous Improvement

Collaborates with internal teams and external agency partners to evaluate campaign performance, test new approaches, and apply insights that drive continuous improvement Use reporting dashboards and analytics to assess the impact of communication strategies. Identify insights and opportunities for optimizing future messaging and marketing effectiveness.

Patient & Consumer Brand Experience

Creates and supports brand experiences across the patient and consumer journey Collaborates on community engagement and partnerships that enhance brand reputation. Ensure brand visibility and alignment with community priorities.

Cross-Functional Collaboration

Serve as liaison to clinical, operational, and executive leaders to understand goals and develop tailored marketing strategies. Partner closely with Corporate Communications to develop and execute integrated marketing and communications strategies Collaborate with digital, creative and PR teams to unify campaign efforts and channel distribution. Encourage a culture of collaboration, creativity, and strategic thinking.

• Ensure work aligns with priorities, meets deadlines, and supports measurable goals.

Campaign Management

Lead planning and execution of integrated campaigns in collaboration with Marketing Strategists and creative partners. Monitor content performance across mediums and adjust messaging based on insights. Maintain campaign calendars, brand activations, and promotional initiatives to ensure alignment with patient acquisition goals.

• Job Requirements
  • Education
    Required: Bachelor’s degree in Marketing, Communications, Public Relations, or a related field
  • Experience
    Required: 4+ years of marketing or brand management experience, preferably in healthcare
    Preferred: Demonstrated leadership experience with team supervision or project management
  • Skills
    • Ability to lead, coach, and develop high-performing team members
    • Strong verbal and written communication skills
    • Familiarity with brand governance and integrated marketing principles
    • Ability to manage multiple projects and timelines with keen attention to detail
    • Familiarity with Microsoft Office suite
    • Understanding of marketing performance metrics
  Licensure/Certification/Registration