Manager - Brand Marketing

E. & J. Gallo Winery; Dallas (TX); Remote; USD 127,000 - 192,000; Full time

Job summary

Join a forward-thinking company as a Brand Manager, where you'll oversee innovative marketing strategies for a diverse portfolio of wines and spirits. This dynamic role involves mentoring team members, leading agile marketing processes, and developing brand strategies that drive growth and category leadership. You'll collaborate with cross-functional teams to ensure successful execution of marketing campaigns and maintain strong relationships with external agencies. If you're passionate about brand marketing and looking to make a significant impact in a vibrant industry, this is the perfect opportunity for you.

Benefits

Competitive benefits package

Travel opportunities

Mentorship and coaching programs

Qualifications

• Master's degree plus 6 years of relevant experience or Bachelor's plus 8 years.
• Experience in brand marketing, project management, and effective communication.

Responsibilities

• Oversee marketing activities and brand strategies for assigned brands.
• Lead integrated marketing planning and manage brand budgets.

Skills

Brand Marketing

Communication Skills

Project Management

Analytical Skills

Leadership

Education

Master's Degree

Bachelor's Degree

High School Diploma

Tools

MS Word

MS PowerPoint

MS Excel

MS Database

IRI

Brio

Spectra

Job description

With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.

This position will be a telecommuting role that can be done out of Modesto, CA and Dallas, TX. This role will have up to a 25% annual travel requirement.

As a Brand Manager you will oversee marketing activities with a 12-18 month horizon for assigned brand(s). Provides mentoring, coaching to team members in executing marketing strategies consistent with established P&L objectives and brand role. Leads Agile marketing and IMP processes for assigned brand(s). Contributes to the development and execution of OGSM brand level strategies.

What You Will Do

• Leverages mastery of business drivers, relevant consumer, customer and channel trends and insights to lead assigned brand(s) against annual business objectives.
• Oversees the development and maintenance of brand strategies for assigned brands; manages the execution of established growth and profit objectives; seeks out innovative ways to continuously build brand(s) to obtain or maintain category leadership.
  • Recommends new trends and competitive activities to seek out innovative ways to build channel effectiveness and efficiency.
• Acts as the Outcome Owner through the agile marketing process.
• Owns the process and timeline for the Integrated Marketing Planning Process (IMP) from Business Review through activation and optimization to ensure the brand meets the organizational objectives.
  • Develops the IMP brief in collaboration with the Marcomm Planner and supervises the development of the activation briefs.
  • Contributes to the development of the Brand Strategic Positioning (BSP), helps to identify optimal consumer design target and consumption target, Brand Universe and/or brand positioning.
  • Participates in the execution of strategies in support of the OGSM’s.
  • Owns the A&P budget for assigned brand(s), including commerce and portions of the overhead allocation.
  • Oversees the development and implementation of the creative and communication strategy, campaign idea, communication plan (including media plan) and the development, creation, deployment and optimization of the campaign assets.
• Oversees relationships with outside agencies ensuring alignments with brand goals and objectives.
• Outlines and evaluates current and proposed product attributes and effectively communicates consumer product needs to the Winemaking team.
• Develops staff to possess transferable brand marketing skill sets which can be applied successfully in other Gallo business units.
  • Nurtures high-level marketing skills possessed by staff, identifies areas of improvement and provides mentoring and coaching to increase execution level.
• Contributes to the overall development of policies and procedures; changes systems, policies, and procedures to positively impact brands, the Business Unit and the Brand Marketing function.
• Responsible for understanding and complying with applicable quality, environmental and safety regulations. If accountable for the work of others, responsible for ensuring their understanding and compliance.

What You Will Need

• Master’s degree plus 6 years of communications, finance, marketing, military, operations, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 8 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of Gallo experience reflecting increasing levels of responsibility; OR Master’s degree plus 4 years of Gallo experience reflecting increasing levels of responsibility; OR High School Diploma or State-issued equivalency certificate plus 12 years of communications, finance, marketing, military, operations, supply chain/supply planning, process development, new product development, project management, process engineering or sales experience reflecting increasing levels of responsibility.
• Experience effectively presenting information to top management, public groups and boards of directors.
• Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.
• Required to spend 25% of time traveling in-market in order to conduct job duties.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

What Will Set You Apart

• Master of Business Administration degree plus 9 years of Gallo brand marketing experience reflecting increasing levels of responsibility.
• CPG or Alcohol beverage brand marketing experience.
• Brand Marketing experience.
• Luxury marketing experience.
• Experiential marketing campaign development and execution experience.
• Tasting room management experience (wine or spirits).
• Direct to consumer sales experience (alcohol beverage or luxury consumer goods a plus).
• Experience training and developing junior level brand marketers in executing brand and organizational objectives.
• Experience managing business operations and leveraging basic finance and accounting principles.
• Skilled in reading, analyzing and interpreting common scientific and technical journals, financial reports and legal documents.
• Experience responding to common inquiries or complaints from customers, regulatory agencies or members of the business community.
• Experience writing speeches and articles for publication that conform to prescribed style and format.
• Skilled in interpreting an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
• Experience performing work that is complex and varied in nature, requiring frequent evaluation, originality or ingenuity.
• Skilled in the use of MS Word, MS PowerPoint, MS Excel and MS database at an intermediate level; IRI, Brio and Spectra at a basic level.

Compensation

• Hiring Salary Range: $127,500 - $191,300/Year
• Actual compensation amount paid may be lower or higher to be determined by factors other than race and gender such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.
• This position includes a competitive benefits package.