Manager, Brand & Lifecycle Marketing

CAI Cox Automotive Corp Svcs., LLC; Atlanta (GA); Hybrid; USD 101,500 - 169,100; Full time

Benefits offered by this job

Competitive salary and incentives

Flexible time-off policies

Comprehensive healthcare options

Generous 401(k) with company match

Professional development opportunities

Parental leave policies, fertility &ad

Employee discounts and pet insurance

Job summary

Cox Automotive is seeking a Brand Marketing Manager in Atlanta with a hybrid work arrangement (office two days a week). The role involves driving brand media strategies and lifecycle reengagement programs across multiple channels.

Expect travel ~25% and a compensation range including base salary plus incentives. The ideal candidate brings 6 years of brand media and lifecycle marketing experience, strong CRM and MarTech credentials, and proven ability to collaborate with creative, analytics, and

Qualifications

• Bachelor’s degree in marketing or related field; 6 years of marketing experience.
• CRM across email, SMS, and push notifications.
• Proven experience executing brand media campaigns across traditional and digital channels.
• Strong background in lifecycle marketing and customer reengagement.
• Experience with marketing automation platforms and multi-channel orchestration.
• Collaboration with agencies and cross-functional teams.

Responsibilities

• Execute multi-channel brand media strategies and manage brand media budgets, pacing, and performance.
• Coordinate with creative teams to optimize assets for each media channel.
• Develop segmentation strategies for reengagement campaigns and coordinate campaigns across channels.
• Design testing strategies to optimize messaging, timing, and channel mix.
• Analyze customer behavior to identify disengagement signals and track KPI performance.
• Partner with MarTech, analytics, and performance media teams to align audience strategies.

Skills

Brand media planning

Lifecycle marketing

Cross-channel coordination

Segmentation & targeting

Campaign testing & optimization

Analytics & KPI tracking

Budget management

Project management

Strong written/verbal communication

Education

Bachelor’s degree in marketing or related field

Tools

Marketing automation platforms

CRM software (email, SMS, push)

Job description

Overview

Cox Automotive – Brand Marketing Manager. This role is based in Atlanta with hybrid work (office two days a week). Travel is approximately 25% and compensation includes base salary in the range of $101,500.00 – $169,100.00, with potential additional incentive compensation. The position supports Autotrader and Kelley Blue Book (KBB) brand media strategies and lifecycle reengagement programs.

Responsibilities

• Brand Media & Lifecycle Planning & Execution: work with the Sr. Manager, Brand Media to execute multi-channel brand media strategies; manage brand media budgets, pacing, and performance tracking; monitor campaign performance and optimize media mix for efficiency and effectiveness.
• Cross-Channel Coordination: ensure brand media strategies build audiences for downstream reengagement; coordinate with creative teams to optimize assets for each media channel.
• Customer Segmentation & Targeting: develop segmentation strategies for reengagement campaigns based on behavior, inactivity periods, and engagement history; create coordinated reengagement campaigns across email, digital retargeting, paid social, and other channels.
• Testing & Optimization: design testing strategies to optimize media, reengagement messaging, timing, frequency, and channel mix.
• Analytics & KPI Tracking: analyze customer behavior patterns to identify disengagement signals and monitor campaign performance against KPIs.
• Cross-Functional Collaboration: partner with creative, MarTech (marketing automation, personalization, customer journeys), analytics, and performance media teams; align audience strategies and retargeting approaches.

What’s in It for You?

• Competitive salary and incentive plans.
• Exceptional work-life balance, flexible time-off policies, and accommodating schedules.
• Comprehensive healthcare options for individuals and families.
• Generous 401(k) with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, fertility coverage, and adoption assistance.
• Extra perks such as pet insurance and employee discounts.

Who You Are

• Minimum: Bachelor’s degree in a related discipline and 6 years of marketing experience in brand media planning and customer lifecycle/reengagement marketing. Alternative combinations allowed: master’s degree with 4 years, Ph.D. with 1 year, or 10 years of related experience.
• CRM experience across email, SMS, and push notifications.
• Proven experience executing brand media campaigns across traditional and digital channels.
• Strong background in lifecycle marketing, customer retention, or reengagement campaigns.
• Experience with marketing automation platforms and multi-channel campaign orchestration.
• Background working with agencies and cross-functional teams.
• Brand media planning fundamentals, audience targeting, and optimization.
• Reengagement & lifecycle expertise: churn signals, win-back strategies.
• Multi-channel orchestration across email, retargeting, social, push, and SMS.
• Strong written and verbal communication; project management with the ability to manage multiple campaigns; budget management and financial tracking; agency management; presentation skills for senior stakeholders.
• Collaborative mindset; travel approximately 25%.

Additional Information

• Preferred: Degree in marketing, advertising, or related field. Automotive, marketplace, or e-commerce experience preferred.
• Drug Testing: pre-employment drug test may be required; Cox Automotive is a drug-free workplace. Possession or use of illegal drugs during work hours or on company property is prohibited.
• Benefits overview and equal employment opportunity statement included as part of Cox’s offerings and commitments to employees.