Senior Manager, Marketing Strategy

Cox; Atlanta (GA); On-site; USD 111,500 - 185,900; Full time

Benefits offered by this job

Competitive salary

Bonus plans

Healthcare

401(k) match

Professional development

Parental leave

Pet insurance

Job summary

Cox Automotive is seeking a Senior Manager, Marketing Strategy in Atlanta. You will partner with product, B2B marketing, sales, and planning to translate complex business goals into actionable strategies across Autotrader, KBB, and related brands.

You will lead cross‑functional teams, develop full‑funnel briefs, and drive initiatives from launches to lifecycle optimization in a fast‑paced environment.

Qualifications

• Bachelor’s degree in a related discipline with 8+ years in marketing strategy, brand strategy or planning.
• Proven experience developing integrated marketing strategies across brand, performance, and lifecycle channels.
• Experience working with cross‑functional teams (product, B2B, analytics, creative, media, CRM).
• Experience in complex business environments such as marketplace or multi‑sided platforms.
• Agency or client‑side brand/marketing strategy experience preferred.

Responsibilities

• Own end‑to‑end marketing strategy for assigned business units, pairing with product, B2B marketing, sales and planning.
• Develop integrated campaign strategies spanning brand media, performance marketing, social, content, CRM/lifecycle, and partnerships.
• Brief agencies with strategic direction reflecting full‑funnel objectives and multi‑stakeholder dynamics.
• Present strategic recommendations to senior leadership with clarity and business acumen.
• Identify opportunities spanning acquisition and retention across consumer and business units.

Skills

Marketing strategy

Brand strategy

Planning

Cross-functional teamwork

Digital marketing

E‑commerce

Stakeholder management

Communication

Education

Bachelor's degree in related field

Job description

Senior Manager, Marketing Strategy

This position is based in Atlanta and is hybrid, reporting into the office two days a week.

The Senior Manager, Marketing Strategy serves as a strategic business partner across Cox Automotive’s consumer marketing portfolio, supporting integrated marketing strategy for Autotrader, KBB, and multiple business units within each brand. This role translates complex business objectives into actionable marketing strategies, partnering with product, B2B, and cross‑functional marketing teams to deliver measurable business outcomes across both growth and retention business units. We are looking for a strategic marketer who thrives in an ambiguous, fast‑paced environment, is intellectually curious, collaborative, and thrives when driving business outcomes.

What You’ll Do

Business Unit Strategy Development

• Work closely with the Director of Marketing Strategy to own end‑to‑end marketing strategy for assigned business units while maintaining a working knowledge of the full portfolio.
• Partner with product, B2B marketing, sales, and planning directors to align marketing strategy with business objectives.
• Develop strategic plans that balance short‑term goals with long‑term strategy.
• Navigate dual‑sided marketplace dynamics where marketing must serve consumers, dealers, and business objectives.
• Lead strategic workstreams for major initiatives including product launches, competitive responses, partnership programs, and lifecycle optimization.

Strategic Brief & Plan Development

• Create comprehensive strategic briefs for media, creative, analytics, and lifecycle teams that articulate:
  • Business and partnership context across B2C and B2B dynamics.
  • Target audience insights, segmentation, and journey mapping.
  • Competitive landscape, positioning, and differentiation strategy.
  • Key messages, creative territories, and campaign approach.
  • Success metrics spanning awareness, consideration, conversion, and retention.
  • Integration requirements across channels, touchpoints, and partners.
• Working with media agencies and the cross‑functional media team, develop integrated campaign strategies spanning brand media, performance marketing, social, content, CRM/lifecycle, and partnership marketing.
• Along with the media team, brief agencies with clear strategic direction that reflects full‑funnel objectives and multi‑stakeholder dynamics.
• Challenge and evaluate media recommendations to ensure alignment with business objectives and partnership requirements.
• Build strong agency relationships while maintaining appropriate accountability for business results.

Stakeholder Management & Business Partnering

• Build strong working relationships with business unit leaders across AT & KBB portfolios, serving as their trusted marketing strategy partner.
• Navigate complex stakeholder environments, including:
  • Product teams.
  • B2B marketing and sales teams.
  • Business unit leaders.
  • Cross‑functional marketing teams (media, creative, analytics, CRM).
• Participate in business planning cycles and contribute marketing perspective.
• Present strategic recommendations to senior leadership with clarity, confidence, and business acumen.
• Proactively identify business needs and opportunities, bringing strategic solutions that span acquisition and retention.

What’s in It for You?

• A competitive salary and top‑notch bonus / incentive plans.
• Exceptional work‑life balance, flexible time‑off policies and accommodating work schedules.
• Comprehensive healthcare, with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Extra perks like pet insurance, employee discounts and much more.

Who You Are

Minimum

• Bachelor’s degree in a related discipline and 8 years of marketing strategy, brand strategy, planning, or related experience. The right candidate could also have a different combination, such as a master’s degree and 6 years’ experience; a Ph.D. and 3 years of experience; or 12 years of experience in a related field.
• Proven experience developing integrated marketing strategies across brand, performance, and lifecycle channels.
• Background working with cross‑functional teams (product, B2B, analytics, creative, media, CRM).
• Experience in complex business environments – ideally marketplace, multi‑sided platform, B2B2C, or automotive.
• Agency experience (planning, strategy) or client‑side brand/marketing strategy strongly preferred.
• Deep understanding of integrated marketing strategy across brand, performance, content, social, and lifecycle channels.
• Experience with digital marketing, e‑commerce, online transactions, or marketplace business models.
• Strong strategic thinking – can analyze complex situations, synthesize insights from multiple sources, and develop clear, actionable recommendations.
• Systems thinking – sees connections across channels, touchpoints, business units, and partner ecosystems.
• Excellent written and verbal communication – can create compelling strategic documents, briefs, and presentations.
• Collaborative and relationship‑oriented while comfortable advocating for strategic point of view.
• Ability to influence without direct authority across multiple organizational layers.
• Travel: 25%

Preferred

• Degree in brand management, marketing or related field.

Compensation

USD 111,500.00 - 185,900.00 per year

Compensation includes a base salary in the range of $111,500.00 - $185,900.00. The base salary may vary within the anticipated base pay range based on factors such as ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. The position may be eligible for additional compensation that may include an incentive program.

Benefits

The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.

Eligibility

Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.

EEO Statement

EOE, including disability/vets