Manager, Brand Creative

Mark Henry; New York (NY); On-site; USD 65,000 - 80,000; Full time

Job summary

A family-run fine jewelry house in New York seeks a Brand Manager to shape their brand identity. This role involves developing content strategies and producing visually-driven content across various platforms. Join a fast-growing luxury brand and make a significant impact.

Benefits

Flexible hybrid structure

Creative autonomy

Competitive salary

Bonus potential

Long-term growth opportunities

Qualifications

• 4–8 years of brand, content, or creative marketing experience.
• Strong portfolio demonstrating creative concepts and design work.

Responsibilities

• Architect and evolve the brand’s visual and verbal identity.
• Produce original content with a luxury-first lens.
• Collaborate closely with leadership on launches and partnerships.

Skills

Creative Direction

Branding

Graphic Design

Visual Storytelling

Communication

Leadership

Education

Bachelor’s degree in Graphic Design

Bachelor’s degree in Fine Arts

Tools

Adobe Creative Suite

Job description

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Mark Henry is a New York-based, family-run fine jewelry house renowned for rare colored gemstones and refined design sensibilities. From natural alexandrite and Paraiba tourmaline to vivid sapphires and moonstones, our creations are understated yet distinctive — crafted in 18k gold and platinum and retailed at some of the most prestigious luxury doors across the U.S. With pieces ranging from $3,500 to $500,000, we cater to discerning collectors who appreciate rarity, craftsmanship, and quiet luxury.

The Role

We’re seeking our first in-house Brand Manager to build and lead the creative foundation of Mark Henry’s brand identity. This is a unique opportunity to shape the voice, look, and feel of a high-growth fine jewelry house at a pivotal moment in its evolution. You’ll be responsible for building content systems and strategies — and rolling up your sleeves to create visually-driven, emotionally resonant content across all touch-points.

What You’ll Do

• Architect and evolve the brand’s visual and verbal identity across digital, social, retail, and packaging
• Develop and maintain content systems, brand guidelines, and creative calendars
• Produce original content (visual, written, and experiential) with a luxury-first lens — from campaign concepts to IG reels to look books
• Ideate, produce, and photograph content to support all brand touch points (Website, Email, Social Media, Print, Sales, Paid Media, Events),
• Collaborate closely with leadership on launches, partnerships, and seasonal storytelling
• Elevate the brand across earned and owned channels, ensuring a consistent and aspirational narrative
• Monitor competitive landscape and bring fresh challenger-brand energy to every creative initiative

Who You Are

• 4–8 years of brand, content, or creative marketing experience at a luxury challenger brand (fashion, jewelry, accessories, or beauty preferred)
• Strong visual sensibility and proven ability to build and execute luxury-level brand creative
• Stylistic awareness and genuine passion for high-end design, craftsmanship, and storytelling
• Exceptional eye for detail with strong writing and editing skills
• Self-starter with an entrepreneurial spirit and a collaborative mindset
• Bonus: experience in art direction, shoot production, or creative project management

Why Join Us

• Shape the creative direction of a fast-growing luxury brand
• Opportunity to build a brand system from the ground up
• Flexible hybrid structure with creative autonomy and direct impact
• Competitive salary, bonus potential, and long-term growth opportunities

Qualifications

• Creative Direction and Art Direction skills
• Branding and Graphic Design skills
• Experience in visual storytelling and graphic design principles
• Strong portfolio demonstrating creative concepts and design work
• Proficiency in Adobe Creative Suite and other design software
• Excellent communication and leadership skills
• Experience in the luxury goods industry is a plus
• Bachelor’s degree in Graphic Design, Fine Arts, or related field

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail Luxury Goods and Jewelry

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