Manager, Brand Content Operations

Behr Canada; United States; On-site; USD 110,000 - 160,000; Full time

Job summary

Delta Faucet is seeking a Content Operations Lead to establish and manage the operating model for prioritizing, sequencing, and scaling creative asset content across Delta, Peerless, Liberty & Franklin Brass brands. You will work with cross-functional teams to ensure timely delivery aligned to business priorities and channel needs.

The role requires a strong project/program management mindset, understanding of content production workflows, and the ability to design repeatable systems that

Qualifications

• 7+ years of experience in content/marketing operations or related fields.
• Bachelor's degree in Marketing, Communications, Business, Project Management, Digital Strategy, or related field.
• Operational leadership with cross-functional teams and structured processes.

Responsibilities

• Develop and optimize the enterprise content operating model.
• Coordinate intake, prioritization, sequencing, and capacity planning.
• Collaborate with Brand, Creative Services, Product Marketing, eCommerce, Retail, Trade, Pro, Legal, and data teams.
• Partner with Masco Digital CoE to translate AI-enabled content workflows into operating processes.

Skills

Content operations

Marketing operations

Project management

Digital marketing

Education

Bachelor's degree in Marketing/Communications/Business or related field

Job description

At Delta Faucet , we are committed to transforming everyday experiences with water through innovative products and exceptional service. As a leader in the plumbing industry, we take pride in our dedication to quality, sustainability, and customer satisfaction. We believe that diverse perspectives strengthen our mission to create solutions that inspire and elevate the lives of all our customers. We welcome individuals from all backgrounds to join us on this journey toward inclusivity and excellence.

Your Role at Delta Faucet:

The Content Operations Lead will establish and manage the operating model required to prioritize, sequence, manage, track and scale creative asset content development for Delta, Peerless, Liberty & Franklin Brass brands. This role is responsible for ensuring the right content is developed at the right time, for the right business priorities, and with the right level of cross-functional alignment across NPD, eCommerce, Retail, Trade, Pro, AI-enabled content development, and brand-owned channels. Reporting within the Brand organization and embedded in the Creative Assets ecosystem, this role will serve as the operational connective tissue between business priorities, content demand, creative production capacity, channel needs, and emerging AI-enabled content capabilities. The role will develop a disciplined content system that improves throughput, reduces duplication and rework, increases asset reuse, and supports faster deployment across channels. This is a high-impact operational leadership role for someone who can build structure in ambiguity, create scalable processes, manage cross-functional intake and prioritization, and connect marketing, creative, digital, product, and channel teams around a shared content roadmap. The ideal candidate will bring a strong project/program management mindset, an understanding of content production workflows, and the ability to design repeatable systems that improve efficiency, clarity, and business impact.

Key Responsibilities:

• Content Operating Model Development: Establish and continuously improve the enterprise content operating model, including intake, prioritization, sequencing, workflow standards, and capacity planning across NPD, eCommerce, Retail, Trade, Pro, and AI-enabled content initiatives.
• Enterprise Intake and Prioritization: Own the content intake process, ensuring requests are evaluated against agreed business priorities, launch needs, channel impact, resource requirements, and timing constraints.
• Capacity Planning and Resource Allocation: Develop and manage a clear view of content demand, team capacity, production timelines, and resource tradeoffs to support better decision-making and reduce bottlenecks.
• Workflow Optimization: Identify opportunities to streamline content workflows, reduce rework, remove process friction, and improve speed-to-market across creative asset development and deployment.
• Cross-Functional Sequencing and Alignment: Partner closely with Brand, Creative Services, Product Marketing, eCommerce, Retail, Trade, Pro, Legal, Customer Product Data, and external partners to align priorities, timing, inputs, approvals, and execution plans.
• AI-Enabled Content Enablement: Partner with internal teams and the Masco Digital CoE to help translate AI-enabled content tools, automation opportunities, and emerging workflows into usable operating processes for the Brand and Creative Assets teams.
• Content Solution Identification: Help determine the right content solution for each business need, including net-new assets, refreshed assets, modular templates, channel-specific versions, AI-assisted content, or reuse of existing assets.
• Production Roadmap Management: Build and maintain content roadmaps that connect strategic priorities, SKU needs, channel requirements, launch timing, and production capacity into one integrated view.
• Throughput and Efficiency Tracking: Track key operational metrics such as cycle time, request volume, asset reuse, content completion, production status, bottlenecks, and cost or resource efficiency.
• Governance Partnership: Partner with the Governance & Lifecycle Lead to ensure newly created content is properly tagged, versioned, maintained, refreshed, and retired according to established standards.
• Stakeholder Communication: Provide clear updates to cross-functional stakeholders on project status, risks, tradeoffs, capacity constraints, and decision needs.
• Continuous Improvement: Recommend process, tool, template, and workflow improvements that allow the organization to scale content production without a proportional increase in resources.

Qualifications :

• Experience: 7+ years of experience in content operations, marketing operations, creative operations, project/program management, digital marketing, eCommerce merchandising, or related fields.
• Education: Bachelor's degree in Marketing, Communications, Business, Project Management, Digital Strategy, or related field.
• Operational Leadership: Strong abil