Manager, Brand Communications

THE HUMANE SOCIETY OF THE UNITED STATES; Richmond (VA); Hybrid; USD 70,000 - 110,000; Full time

Job summary

An established industry player seeks a Brand Communications Manager to join their dynamic marketing team in Richmond. This role involves crafting compelling narratives that elevate the firm's brand through innovative campaigns and strategic messaging. The ideal candidate will possess extensive experience in legal marketing or journalism, demonstrating exceptional writing and editing skills. With a focus on collaboration, this position allows for creativity and the opportunity to make a significant impact. Embrace a flexible hybrid work environment while contributing to a firm committed to diversity and inclusion. If you are passionate about storytelling and brand management, this is the perfect opportunity for you.

Qualifications

• 12+ years of experience in legal marketing or journalism preferred.
• Strong attention to detail and excellent writing skills required.

Responsibilities

• Manage the firm's brand tone and voice across various platforms.
• Develop engaging content that showcases the firm's work and culture.
• Coordinate with teams to create targeted marketing campaigns.

Skills

Excellent writing skills

Proofreading and editing skills

Content creation

Relationship building

Time management

Knowledge of legal industry

Ability to work independently

Education

Bachelor's degree in Communications or Journalism

Tools

Content management tools

Analytics tools

Job description

Overview:

McGuireWoods has the need for a Brand Communications Manager to join its firm-wide marketing team in Richmond, VA. The Brand Communications Manager is a creative storyteller who generates ideas and delivers targeted, business-oriented campaigns with a high degree of strategic impact to support the firm's marketing and business development objectives. The Brand Communications Manager develops firm messages across channels and creates complete marketing campaigns to elevate the brand, including attorney biographies; advertising copy; videos and podcasts; intranet, website and microsite articles; social media; press releases; practice and office descriptions; nominations and survey submissions; and other firm communications. The manager also has extensive PR experience, working with the press to coordinate coverage and generate earned media opportunities.

McGuireWoods, one of the world's leading law firms, has provided legal solutions to corporate, individual and nonprofit clients since 1834. Diversity and inclusion are essential to how we do business, informing how we recruit, retain and promote lawyers and staff to serve clients. Along with excellent benefits, McGuireWoods offers most employees a hybrid remote option allowing flexibility and work-life balance.

Responsibilities:

1. Effectively manages the tone and voice of the firm's brand.
2. Works with a variety of teams and identifies/develops content series that showcases the work, people and culture of the firm.
3. Understands social platforms, tools and trends.
4. Plans and researches business goals and finds the stories that help showcase/support them in an engaging way.
5. Develops and tells authentic stories in an engaging and relatable way; conceives of and executes/creates content.
6. Has familiarity with publishing, content management and analytics/listening tools.
7. Recommends ways to tailor content and delivery channels based on intended audience.
8. Exercises sound judgment in serving as an adviser for lawyers and other professionals who seek editorial guidance.
9. Reviews marketing and communications materials and ensures compliance to firm standards of quality, firm policies and guidelines, and basics of good writing, including grammar, spelling, content flow, and adherence to Associated Press Stylebook.
10. Vets copy for redundancies, inconsistencies, potential conflicts.

Qualifications:

1. Bachelor's degree in Communications, Journalism or related field.
2. At least 12 years' experience in legal marketing/communications, journalism or other professional services capacity (law firm experience preferred).
3. Excellent writing, proofreading and editing skills along with a strong attention to detail.
4. Experience generating video and podcast content.
5. Strong knowledge of current affairs in the legal industry.
6. Ability to build relationships with a wide range of people, as well as the ability to work independently and as part of a team.
7. Strong organizational and time management skills.
8. Ability to travel when required.
9. Excellent time management and multitasking skills.
10. Understanding of overall goals and objectives of McGuireWoods marketing efforts and how they fit into the firm's overall long-term success.

Have more questions? Connect with a recruiter directly.