Director of Brand & Communications

Deepstreamtech; United States; Remote; USD 80,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Director to spearhead brand communication and marketing strategies globally. This role is crucial for driving the company's expansion and establishing its presence as a leader in global HR and remote work. The ideal candidate will possess strong analytical and project management skills, coupled with a creative mindset to develop compelling brand messages. You'll lead a talented team, ensuring alignment with business objectives while fostering collaboration across departments. If you're passionate about marketing and ready to make an impact, this opportunity is for you.

Qualifications

• Proven experience as a Marketing Director with strong analytical and project management skills.
• Creative and entrepreneurial spirit with leadership and communication skills.

Responsibilities

• Develop and implement brand communication strategies aligned with business objectives.
• Analyze data to measure effectiveness of brand communication efforts and adjust strategies.
• Oversee content development and ensure consistency in brand messaging.

Skills

Marketing Strategy

Analytical Skills

Project Management

Leadership

Communication Skills

Fluency in English

Creative Thinking

Fluency in Multiple Languages

Tools

CRM Software

Digital Marketing Tools

Job description

Requirements

• Proven experience as a Marketing Director
• Solid knowledge of Brand and Communications on a global scale
• Strong analytical and project management skills
• Experience with CRM software and digital marketing tools and techniques
• Strong leadership and communication skills
• Creative and entrepreneurial spirit with a strong analytical mindset
• Writes and speaks fluent English
• It's not required to have experience working remotely, but considered a plus
• (Desirable) Fluent in multiple languages
• (Desirable) Deep understanding of the SaaS industry and its challenges in various global markets covering multiple regions

What the job involves

• The Marketing team is the engine that powers Remote's expansion
• Through product marketing, performance marketing, events, communications, campaigns, and content, our team tells the world about Remote to bring in revenue and establish Remote as the international leader in global HR and remote work
• Develop and implement brand communication strategies that align with the company’s overall marketing and business objectives
• Define the brand's unique value proposition and positioning in the market
• Ensure consistency in brand messaging across all platforms and communications
• Set current and long-term goals for the Brand & Communication team on a global perspective
• Conduct market research to understand audience perceptions and market trends
• Analyze data to measure the effectiveness of brand communication efforts, adjusting strategies based on insights and feedback
• Create compelling and coherent brand messages that resonate with target audiences
• Oversee the development of content, including press releases, website copy, social media posts, and marketing materials
• Ensure all content adheres to brand guidelines and voice
• Ensure internal stakeholders are aligned with the brand’s communication strategies and messaging
• Develop internal communication programs to keep employees informed and engaged
• Promote a consistent internal brand culture
• Build and maintain relationships with media outlets, journalists, and influencers
• Develop and execute public relations campaigns to enhance brand visibility and reputation
• Handle crisis communication and manage the company’s response to negative publicity
• Oversee the company’s presence on social media platforms
• Develop and implement strategies for digital marketing campaigns, including content marketing and influencer partnerships
• Monitor social media and digital channels for brand mentions and engagement
• Manage budgets for brand communication activities and campaigns
• Ensure efficient allocation of resources to maximize impact and ROI
• Recruit, hire, and train in the Brand and Communications teams
• Establish team goals and ensure performance aligns with these goals
• Foster collaboration within the team and across customer groups
• You'll report to: CMO
• Direct reports: 6
• Team: Marketing
• Location: Global
• Start date: As soon as possible