Brand and Communications Manager

Rhapsody; Massachusetts; On-site; USD 80,000 - 130,000; Full time

Job summary

An innovative healthcare data company is seeking a strategic Manager of Brand and Communications to elevate its brand presence. In this impactful role, you will collaborate with executive leadership to develop and implement a compelling brand strategy that resonates across all channels. You will lead public relations efforts, manage a creative ecosystem, and ensure brand consistency in all messaging. This is a unique opportunity to shape the voice of a modern healthcare company and drive awareness and engagement in a rapidly evolving industry. Join us to make a difference in healthcare innovation!

Benefits

Comprehensive benefits package

401k with company match

Unlimited PTO

Continuous learning opportunities

Fun work environment

Qualifications

• 8-12 years in brand, content, or marketing leadership roles.
• Proven track record in B2B tech or healthcare brand strategy.

Responsibilities

• Lead brand strategy development and implementation.
• Oversee public relations and manage agency partnerships.

Skills

Brand Strategy

Content Development

Public Relations

Marketing Leadership

Communication Skills

Education

Bachelor's Degree in Marketing or Communications

Master's Degree (preferred)

Tools

Content Management Systems

Social Media Platforms

Job description

About Us:

Healthcare is innovating and you can be a part of it. Getting data from one provider to another, or from a provider to a health insurance company, is harder than it should be. Our mission is to change this – to accelerate innovation by easing the data access burden. Imagine developing solutions that accelerate digital transformation. This is what we do at Rhapsody. By providing data exchange and data quality solutions that enable information - such as patient visit details, lab results, and billing balances– to move seamlessly from one system to another. Whether building an application or using one, every piece of the health ecosystem needs Rhapsody as a foundation.

Most people will not ever see our products (that's how infrastructure works) and services during a medical visit. Our solutions run behind the scenes, and you can think of them as the central nervous system helping to move data to accelerate innovation and improve outcomes. If using your knowledge to help solve this important problem sounds rewarding, apply today at rhapsody.health.

What we have to offer you:

• Comprehensive benefits package on day 1 (medical, dental, vision, life, disability)
• 401k with a generous company match
• Unlimited PTO, sick time & volunteer days
• An innovative, inclusive, and fun work environment
• Continuous learning and development opportunities

Position Summary:

Rhapsody is seeking a strategic and creative Manager, Brand and Communications to build and scale our brand platform and content ecosystem. In this role, you’ll partner closely with the Director of Demand Generation and CMO to develop our brand strategy and ensure it shows up consistently and powerfully across all go-to-market channels.

You will lead PR and thought leadership efforts, oversee our content strategy and editorial planning, and manage a network of creative contractors and agency partners. This role will also be responsible for elevating internal SME voices and engaging external influencers to grow awareness, credibility, and preference for Rhapsody.

This is a hands-on role with high visibility, cross-functional impact, and the opportunity to shape the brand of a modern healthcare data company.

Key Responsibilities:

• Lead the development and implementation of Rhapsody’s brand strategy and positioning in collaboration with executive leadership
• Ensure all go-to-market messaging, campaigns, and external content align to and reinforce our brand narrative
• Oversee public relations, including day-to-day agency management and securing earned media opportunities
• Lead thought leadership and influencer marketing programs, elevating internal experts and engaging external voices
• Build and execute our content strategy, including editorial planning, messaging frameworks, and integrated campaign assets
• Manage our creative ecosystem, including content and copywriting contractors, a network of design specialists, and a design intern
• Collaborate closely with the Digital Channel Manager to ensure brand consistency across social and web platforms
• Partner with performance and customer marketing teams to ensure content meets the needs of both prospective buyers and existing customers

What We’re Looking For:

• 8–12 years of experience in brand, content, communications, or marketing leadership roles
• Proven track record developing and executing brand strategy in a B2B tech or healthcare environment
• Strong editorial judgment and ability to shape messaging frameworks, thought leadership, and content programs
• Experience managing PR and/or working with agency partners
• Excellent written and verbal communication skills; highly collaborative and comfortable working across teams
• Demonstrated ability to lead contractors and creative teams toward high-quality, brand-aligned output
• Strategic thinker who can also roll up their sleeves and get things done

Nice to have:

• Experience in health tech, SaaS, or enterprise B2B
• Background in brand or content roles at high-growth or PE-backed companies
• Familiarity with social media and employee advocacy programs
• Knowledge of professional influencer or analyst engagement strategies

Rhapsody provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.