Manager, BR Racing Brand Strategy

Bleacher Report; Atlanta (GA); On-site; USD 94,500 - 175,500; Full time

Benefits offered by this job

Health insurance

Employee wellness program

Paid holidays and vacation

Job summary

A leading sports media company is seeking a Manager for BR Racing Brand Strategy to oversee content strategy across various social platforms. This role involves collaborating with teams to enhance motorsports coverage and drive audience engagement. Candidates should have at least 5 years of experience in digital media and a solid understanding of NASCAR. The position is full-time and is located in Atlanta, Georgia. Salary range is $94,500 - $175,500 annually.

Qualifications

• 5+ years experience in digital media, social media or content curation preferred.
• Extensive knowledge of motorsports, particularly NASCAR.
• Ability to work nights and weekends as per NASCAR schedule.

Responsibilities

• Manage B/R Racing’s programming calendar and production orders.
• Collaborate with cross-functional teams for motorsports coverage.
• Plan and manage video-on-demand programming.

Skills

Digital media experience

Knowledge of motorsports

Proficiency in social media platforms

Content production and editing

Tools

Adobe Premiere

Meta Creator Studio

Job description

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Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role

The Manager, Brand Strategy will be responsible for B/R Racing’s day-to-day and long-term programming & content strategy across all social platforms, inclusive of Instagram, Facebook, TikTok and X. This position will also work cross-functionally with Bleacher Report and B/R App managers to manage and coordinate motorsports coverage across the Bleacher Report portfolio of brands, as well as our Studio and Production teams to coordinate linear integration and promotion with TNT/TruTV/Max racing broadcast programming. The manager will drive audience growth and engagement around always-on news coverage, original social content, and broadcast moments.

Role Accountabilities...

• Manage B/R Racing’s programming calendar and production orders, particularly within a long-term tentpole planning process.
• Manage B/R Racing programming staff to ensure brand is responsive to motorsports news cycle, inclusive of all significant NASCAR events.
• Work with Bleacher Report, B/R App and House of Highlights teams to manage motorsports content strategy across portfolio of brands.
• Work with NASCAR programming counterparts to coordinate and collaborate with NASCAR on content strategy and execution as necessary.
• Collaborate with linear production team to plan and curate best studio coverage moments around NASCAR races, as well as proactively identify opportunities for B/R Racing to live within linear broadcast moments.
• Work with Bleacher Report production team to plan and manage all video-on-demand programming, inclusive of hero productions and related talent commitments.
• Edit and program social platforms directly where necessary.
• Execute B/R Racing branded and sponsored programming
• This role will be expected to be available to work major NASCAR events and travel onsite to TNT Sports races
• This role may require the employee to regularly appear on-camera or have their voice used on video as needed (as mutually agreed upon)

Qualifications & Experience...

• 5+ years experience in digital media, social media or content curation preferred.
• Extensive knowledge of motorsports, with a particular emphasis on NASCAR.
• Extensive knowledge of Instagram, TikTok, Twitter, Facebook and YouTube platforms.
• Demonstrated ability to produce and edit social content.
• Understanding of memes, trends, viral content and popular culture.
• Ability to work nights and weekends as corresponding to NASCAR schedule.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role

The Manager, Brand Strategy will be responsible for B/R Racing’s day-to-day and long-term programming & content strategy across all social platforms, inclusive of Instagram, Facebook, TikTok and X. This position will also work cross-functionally with Bleacher Report and B/R App managers to manage and coordinate motorsports coverage across the Bleacher Report portfolio of brands, as well as our Studio and Production teams to coordinate linear integration and promotion with TNT/TruTV/Max racing broadcast programming. The manager will drive audience growth and engagement around always-on news coverage, original social content, and broadcast moments.

Role Accountabilities...

• Manage B/R Racing’s programming calendar and production orders, particularly within a long-term tentpole planning process.
• Manage B/R Racing programming staff to ensure brand is responsive to motorsports news cycle, inclusive of all significant NASCAR events.
• Work with Bleacher Report, B/R App and House of Highlights teams to manage motorsports content strategy across portfolio of brands.
• Work with NASCAR programming counterparts to coordinate and collaborate with NASCAR on content strategy and execution as necessary.
• Collaborate with linear production team to plan and curate best studio coverage moments around NASCAR races, as well as proactively identify opportunities for B/R Racing to live within linear broadcast moments.
• Work with Bleacher Report production team to plan and manage all video-on-demand programming, inclusive of hero productions and related talent commitments.
• Manage B/R Racing content budget.
• Edit and program social platforms directly where necessary.
• Execute B/R Racing branded and sponsored programming
• This role will be expected to be available to work major NASCAR events and travel onsite to TNT Sports races
• This role may require the employee to regularly appear on-camera or have their voice used on video as needed (as mutually agreed upon)

Qualifications & Experience...

• 5+ years experience in digital media, social media or content curation preferred.
• Extensive knowledge of motorsports, with a particular emphasis on NASCAR.
• Extensive knowledge of Instagram, TikTok, Twitter, Facebook and YouTube platforms.
• Demonstrated ability to produce and edit social content.
• Passionate racing fan.
• Understanding of memes, trends, viral content and popular culture.
• Bonus skills: Adobe Premiere, Meta Creator Studio, ClipPro.
• Ability to work nights and weekends as corresponding to NASCAR schedule.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $94,500.00 - $175,500.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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