Manager, Analytics

UNAVAILABLE; New York (NY); On-site; USD 88,540 - 141,687; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability coverage

401(k) plan

Tuition reimbursement

Flexible time off

Job summary

The Analytics Manager - Media position is crucial for providing analytics-driven insights to enhance media and communications initiatives. The role demands 3-5 years of marketing analytics experience, proficiency in SQL, and strong analytical skills to analyze complex data sets.

Key responsibilities include designing analytical plans, supervising Analysts, and developing reporting systems. The company offers a competitive compensation range from $88,540 to $141,687 annually, along with comprehensive medical, dental, and vision coverage, as well as paid parental leave and flexible time off.

Qualifications

• 3-5 years of experience in marketing analytics at a media agency or related field.
• Experience with data-rich analyses and large data sets.
• Ability to communicate complex concepts to non-technical audiences.

Responsibilities

• Design and implement analytical plans for communications programs.
• Perform hands-on analysis and supervise Analysts.
• Develop SQL-based reporting systems and partner with external stakeholders.

Skills

Analytical skills

Communication skills

Problem-solving

Data visualization

Knowledge of SQL

Presentation skills

Education

Advanced degree in Statistics, Social Sciences, Economics, Quantitative Marketing

Tools

SQL

Google Analytics

Adobe SiteCatalyst

Tableau

Job description

Job Description

The Analytics Manager - Media is a key driver of insight and critical thinking. The primary responsibility of the Manager is to provide analytics-based strategic insights and directions to aid in the development of media and communications initiatives. This position requires both strategic and tactical skills with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of offline and online media. The candidate must have a proven track record in data-rich analyses and be a teammate. A ‘roll up the sleeves’ approach is mandatory and a ‘get it done’ attitude is a must. Specific responsibilities include coordination between the research, analytics, and media teams to ensure high quality analytical projects are effectively delivered. Successful candidates will be multi-dimensional ‘rising-stars’ who are able to employ complex problem-solving skills and are able to communicate these succinctly to a broad client and media stakeholder audience.

Responsibilities

• Work with Associate Director to design and implement analytical plans to improve the effectiveness of communications programs.
• Perform hands‑on analysis in support of results, including development of conclusions and implications.
• Supervise and mentor Analysts.
• Teach Analyst to perform ongoing analysis to ensure the timely adjustment/optimization of campaigns.
• Develop and maintain SQL-based reporting system.
• Understand dashboards and apply MMM findings, statistical testing to media planning.
• Partner with external analytical stakeholders daily to plan, implement, and analyze projects.
• Support agency new‑business process as directed.

Qualifications

• 3-5 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, consulting, or pharmaceutical firm.
• Working knowledge of databases and SQL a must. Knowledge of web measurement technologies:
• Ad serving platforms (e.g. DART), Website analytics software (e.g. Adobe SiteCatalyst, Google Analytics),
• Data visualization skills desirable (e.g. Tableau, Omniscope).
• Quantitative educational background (preferred advanced degree in Statistics, Social Sciences, Economics, Quantitative Marketing).
• Strong analytical skills – able to analyze raw data, draw conclusions, and develop actionable recommendations.
• Experience analyzing large data sets.
• Strong presentation skills.
• Proven ability to communicate complex, technical concepts to broad based stakeholder audience.

Benefits

• Compensation Range: $88,540 - $141,687 annually.
• Medical coverage.
• Dental coverage.
• Vision coverage.
• Disability coverage.
• 401(k) plan.
• Parental and family care leave.
• Family forming assistance.
• Tuition reimbursement.
• Flexible time off.

All your information will be kept confidential according to EEO guidelines.

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