Senior Analyst, Analytics

UNAVAILABLE; New York (NY); On-site; USD 90,000 - 98,500; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability coverage

401(k) participation

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Collective is seeking a Senior Analyst to drive data-driven insights for client strategies and marketing. The role focuses on delivering quantitative analysis, coordinating with analytics teams, and providing expertise on digital attribution and media mix strategies. Candidates should have at least 2 years of experience in analytics and strong skills in project management and communication. The position offers a compensation range of $90,000 - $98,500 annually alongside various health benefits.

Qualifications

• 2+ years of experience in analytics, digital marketing, or business consulting.
• Understanding of digital marketing methods including Search, Display & Programmatic.
• Excellent communication and presentation skills.

Responsibilities

• Deliver client solutions through quantitative analysis.
• Define and complete various analytics projects like forecasting and campaign management.
• Effectively communicate with the team regarding ongoing tasks and challenges.

Skills

Marketing analytics

Data Fluency

Project management

Communication skills

Detail oriented

Statistical analysis

Excel proficiency

Education

Degree in marketing or quantitative rigor

Tools

Tableau

Adobe Analytics

Google Analytics

Power BI

SQL

Python

Job description

Job Description

At Publicis Collective, the Analytics team is the heartbeat of our client solutions and media measurement. We use data-driven insights to fuel strategic growth for clients, and we believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and narratives to life. We bring to bear data, technology, creative, media and strategy capabilities to deliver media-fueled solutions across the media landscape.

As a Senior Analyst, you have the opportunity to shape the strategic direction of a client’s business and marketing strategy through the delivery of data driven insights. Specifically:

• Deliver client and internal solutions through quantitative analysis in line with industry guidelines
• Complete analytics projects in coordination with the analytic team lead and partners across the agency
• Provide subject matter expertise on marketing strategy, digital attribution, experimental design, media mix, budget allocation, audience and programmatic strategy, consumer insights and competitive analysis
• Contribute to innovation within digital marketing and analytics within the agency and industry

Responsibilities

• Define, prioritize and complete various analytics projects including: forecasting, scenario planning, test design, campaign management and advanced report production
• Practical skills with ability to derive actionable insights that help our clients make decisions and drive performance
• Marketing analytics, including predictive analytics, digital attribution modeling, and market forecasting
• Analyze short term impact of marketing but also the long-term impact on brand and competitive position
• Assist analysts with skill development and problem solving
• Effectively communicate with team and manager on all projects, ongoing tasks, and challenges while adhering to specified timelines
• Ability to share & present findings with the larger team
• Establish collaborative, productive working relationships with data platforms, investment, and BE teams
• Identify and build argument and provide feedback on guidelines
• Assist manage product/service development
• Provide training to employees across departments on analytical approaches to marketing

Qualifications

• 2+ years of experience in analytics, digital marketing, business consulting using data or information to drive marketing recommendations.
• Understanding of digital marketing methods and systems including Search, Display & Programmatic, Social Media, Content
• Knowledge in multivariate testing and statistical analysis
• Excellent written, oral communication and presentation skills
• Proficient in Excel, Word, PowerPoint
• Detail oriented, quick learner, and able to balance multiple tasks
• Strong project management skills and attention to detail
• Data Fluency: Ability to effectively pull performance reporting with an understanding of where to pull various requests from, troubleshoot issues and find solutions, and understand how various data is connected
• Internal Resource Expert: Training/Onboarding Analysts, ability to lead communication with internal teams on reporting and data troubleshooting, and actively participate in internal meetings
• Strong Excel proficiency (understanding of VLOOKUPs, pivots, visualizations)

Preferred Qualifications

• Familiarity in enterprise Analytics tools preferred, including: Tableau (preferred), Datorama, Power BI
• Preferred experience in one or more of the following analytics platforms: Analytics Platforms: Adobe Analytics (preferred), Google Analytics, Power BI, Campaign Manager, Innovid, Kantar
• Experience in Programmatic DSPs, SEM Platforms and Social Platforms a plus
• Degree in marketing or quantitative rigor such as statistics, mathematics, or economics is preferred
• Knowledge in querying data within SQL environments (SQL Server, BigQuery) a plus
• Experience in R, Python (or other statistical analysis and data mining packages) a plus

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• Disability coverage
• 401(k) participation
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

Compensation Range: $90,000.00 - $98,500.00 annually.

All your information will be kept confidential according to EEO guidelines.