Manager, AI Engineering

Socket.dev; United States; Hybrid; USD 220,000 - 351,000; Full time

Job summary

HubSpot is seeking an Engineering Manager for the AIMS team in Marketing Technology to lead AI engineers and shape scalable AI solutions for marketing workflows.

You'll drive technical direction, collaborate with Marketing, Product, Data, and GTM leaders, and deliver measurable business impact through experimentation and production-ready AI systems.

Qualifications

• 3+ years managing AI or engineering teams in cross-functional settings.
• Strong foundation in AI/ML, LLMs, APIs, automation, and modern AI architectures.
• Ability to turn ambiguous challenges into scalable AI solutions balancing exploration and execution.
• Excellent communication for executive and non-technical stakeholders.

Responsibilities

• Lead and develop a team of AI Engineers to build AI-powered marketing solutions.
• Define and execute HubSpot’s AI strategy with senior leaders.
• Oversee end-to-end delivery from ideation to adoption and impact measurement.
• Coach engineers in modern AI technologies and practices.
• Build scalable frameworks and standards for rapid prototyping and maintainability.
• Partner across Marketing, Product, Data, and Go-to-Market to translate tech into business outcomes.
• Foster culture of innovation, experimentation, and operational excellence.

Skills

AI/ML expertise

Leadership & coaching

Strategic thinking

Excellent communication

Cross-functional collaboration

Tools

LLMs

Agentic systems

RAG

API integrations

AI architecture

Job description

Our Mission & Team

Our mission at HubSpot is to help millions of organizations grow better. Our Marketing organization plays a critical role in delivering on that mission, and we believe AI will fundamentally transform how we attract, engage, and delight customers.

The AIMS (AI Marketing Solutions) team within Marketing Technology accelerates that vision by building AI-powered tools, agents, and workflows that enable smarter, more effective marketing across HubSpot. We're looking for an experienced engineering leader to guide the team's strategy, execution, and growth.

Role Summary

As an Engineering Manager for AIMS, you'll lead a team of AI Engineers responsible for identifying high-impact opportunities, developing scalable AI solutions, and bringing them into production. You'll set technical direction, partner closely with Marketing and Engineering leaders to prioritize investments, and create an environment where experimentation leads to measurable business outcomes.

This role combines people leadership, technical strategy, and cross-functional influence. Success requires balancing long-term AI vision with pragmatic execution to deliver reliable, scalable solutions that drive adoption across the Marketing organization.

What You’ll Do

• Lead and develop a team of 4-6 AI Engineers building AI-powered solutions that transform marketing workflows and improve business outcomes.
• Help define and execute HubSpot’s AI strategy for Marketing, partnering with senior leaders to identify, prioritize, and deliver high-impact initiatives aligned with company goals.
• Oversee the end-to-end delivery of AI solutions from ideation and experimentation through technical design, implementation, adoption, and impact measurement.
• Coach engineers in modern AI technologies and engineering practices, including LLMs, agentic systems, RAG, API integrations, and AI application architecture.
• Build scalable frameworks and engineering standards for rapid prototyping, responsible deployment, and long-term maintainability of AI solutions.
• Partner across Marketing, Product, Data, and Go-to-Market teams while translating complex technical concepts into clear business outcomes for executive and cross-functional stakeholders.
• Foster a culture of innovation, experimentation, continuous learning, and operational excellence.

What You’ll Bring

Required Qualifications:

• 3+ years of experience directly managing engineering or AI teams, including coaching, performance management, and career development in cross-functional product or marketing environments.
• Strong technical foundation in AI/ML, LLMs, APIs, automation, and modern AI architectures, with the ability to connect technical solutions to marketing and business objectives.
• Proven ability to turn ambiguous business challenges into scalable AI solutions, balancing experimentation with execution.
• Exceptional communication skills, with experience translating complex technical concepts into clear, actionable insights for executive and non-technical audiences.
• Demonstrated success prioritizing work, empowering teams, and delivering results across multiple concurrent initiatives.
• Collaborative, curious, and growth-oriented, with a passion for emerging AI technologies and fostering a culture of continuous learning.

Nice‑To‑Have Qualifications

• Experience building or leading AI-powered solutions within a marketing technology ecosystem (e.g., HubSpot, Salesforce, Adobe, or similar).
• Hands-on experience with prompt engineering, agentic systems, LLM applications, or other modern generative AI technologies.
• Proven success scaling AI prototypes into production-ready products or widely adopted internal tools.
• Familiarity with HubSpot’s marketing platform, automation capabilities, or data ecosystem.

Where You’ll Work

At HubSpot, we believe great work happens when people have the flexibility to do their best work. This @home role gives you the opportunity to collaborate remotely while staying deeply connected to your teammates and the business.

Our Flex approach empowers HubSpotters to choose the work style that fits them best, while prioritizing outcomes, collaboration, and connection over where work gets done. With intentional programs, modern collaboration tools, and a culture built on trust, we support HubSpotters in doing their best work from @home, @office or @flex wherever they thrive.

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range: $219,650 - $351,440 USD

Accommodation Statement

If you need accommodations or assistance due to a disability, we encourage you to request accommodations. If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements.

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

India Applicants: link to HubSpot India's equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

Explore More

• HubSpot Careers
• Life at HubSpot on Instagram

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