Senior Product Manager I, Data Setup

HubSpot; United States; Hybrid; USD 130,000 - 180,000; Full time

Job summary

HubSpot is seeking a Senior Product Manager I to own the associations surface across the data platform, shaping how records are created and related for humans and AI. This role spans across object and activity types, requiring strong CRM data modeling instincts and the ability to drive alignment with engineers, design, and product teams.

You will engage with customers from SMBs to enterprise, define the roadmap for relationship definitions, and ensure backward-compatible evolution across

Qualifications

• Deep fluency in CRM data modeling — entity-relationship modeling, association and activity schemas, record creation patterns.
• Experience launching products to customers in platform, data infrastructure, or CRM contexts.
• Ability to read and interpret architecture diagrams, ERDs, and data model documentation.

Responsibilities

• Own the end-to-end associations surface roadmap across objects and activities.
• Collaborate with PMs, engineers, design, and GTM partners to ensure backward-compatible evolution.
• Engage directly with customers from SMBs to enterprise to understand where relational data breaks down.
• Represent the associations roadmap to senior leadership and enterprise customers.

Skills

CRM data modeling

Cross-functional leadership

Stakeholder alignment

Vision articulation

ERD reading

Tools

Architecture diagrams

Job description

POS-11465 HubSpot CRM is the foundation of how hundreds of thousands of businesses manage their customers, pipelines, and growth. Underneath every contact, deal, ticket, and activity is a shared data model that defines how records are created, related, and organized across the platform. The Data Platform organization owns that foundation — and how it evolves will determine whether HubSpot's data layer can power the next generation of AI and agentic experiences.

POS-11465 HubSpot CRM is the foundation of how hundreds of thousands of businesses manage their customers, pipelines, and growth. Underneath every contact, deal, ticket, and activity is a shared data model that defines how records are created, related, and organized across the platform. The Data Platform organization owns that foundation — and how it evolves will determine whether HubSpot's data layer can power the next generation of AI and agentic experiences. We're looking for a Senior Product Manager I to own one of the most essential surfaces in that foundation: how records are created whether by humans or by AI and how they relate to one another. These relationships are the foundation of the agentic data platform and the future of the CRM. This role covers the full surface of associations — relationship definitions, activity-to-record behavior, association labels and limits, and the record creator used across all object and activity creation in HubSpot. This is a high-leverage, cross-platform role that will marry our agentic data model platform vision with high-quality, human-in-the-loop data modeling. The decisions you make here affect every HubSpot product team, every customer managing relational data, and every AI feature that depends on accurate, trustworthy associations to function. You'll need strong CRM data modeling instincts, a deep respect for platform complexity, and the ability to drive alignment across a wide set of stakeholders — engineers, GMs, and product teams building on top of what you own.

In This Role You'll Get To

• Own the end-to-end roadmap for associations as a platform capability: relationship definitions, activity-to-record behavior, association labels, limits, workflows, and the record creator across all object and activity types
• Lead the near-term company priority to generate associations from unstructured data in support of Smart Deal Progression, a feature that is dependent on accurate, complete meeting, call, and email associations to deals
• Validate and drive the path for lookup properties as a resolution to long-standing usability gaps in how customers view and manage relational data
• Close data dead ends through foundational data fixes, including expanding association coverage between object types
• Define the longer-term associations platform vision: reusable components, richer relationship modeling,
• "Define and iterate on the associative context between objects and activities in HubSpot's data model that makes AI reliable and trustworthy across HubSpot, working with agent teams internally to drive results"
• Engage directly with customers — from SMBs managing simple contact records to enterprise teams running multi-object data architectures — to deeply understand where relational data breaks down
• Drive alignment with PMs, engineers, and architects across Marketing Hub, Sales Hub, Service Hub, and AI Agents to ensure associations evolve in a backward-compatible, forward-looking way
• Represent the associations roadmap to senior leadership, Ecosystem partners, and key enterprise customers

We Are Looking For People Who Have

• Experience launching products successfully to customers, ideally in platform, data infrastructure, or CRM contexts
• Deep fluency in CRM data modeling — entity-relationship modeling, association and activity schemas, record creation patterns, and how relational complexity surfaces in customer workflows
• Strong intuition for cross-platform UX: the ability to reason about how changes to foundational data surfaces affect the experience across a wide set of HubSpot products
• A multidisciplinary approach to thinking, combining customer empathy, technical depth, and business judgment to prioritize and sequence platform work
• The ability to read and write technical specs; comfort reviewing architecture diagrams, ERDs, and data model documentation
• The ability to articulate product vision clearly to a variety of audiences — engineers, executives, and cross-functional partners
• A deep respect for the expertise and insights of collaborators, including engineering, design, UX research, analytics, and go-to-market partners
• The ability to make decisions, test assumptions, and iterate — often without perfect information and with meaningful platform risk
• An understanding of how foundational data quality and relational modeling underpin AI reliability — and a drive to close the gap between where we are and where agents need us to be

As a member of the Product Management org at HubSpot you'll:

• Join a product-led culture that truly puts the customer first
• Create and advance an ambitious product strategy driven by customer needs, business goals, powerful data, and global market indicators
• Partner closely with colleagues in UX and Engineering to create a high-value product that's both powerful and easy to use
• Use your voice, share your perspective, and have a real impact based on your point of view
• Know what will lead to getting promoted, and why, thanks to clear expectations and robust career paths
• Be empowered to show up as your authentic self and choose a work style and location where you can do your best work, whether that's at home, in an office, or a blend of the two

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.

If you need accommodations or assistance due to a disability.

We are committed to supporting candidates who may need alternative arrangements.

Massachusetts Applicants

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Germany Applicants

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India Applicants

link to HubSpot India's equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

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