Director, Social & Content - Maybelline DMI

L'Oreal USA, Inc; New York (NY); Sur place; USD 140 000 - 199 000; Plein temps

Avantages offerts par ce poste

Hybrid Work Policy

Salary Range: $139,700–$199,100

Medical, Dental, Vision benefits

401K / Pension

Paid holidays

Paid vacation

Volunteer time

Learning & development opportunities

Internal perks access

Mental well-being programs

Résumé du poste

Director, Social & Content - Maybelline DMI at L'Oréal USA in New York leads the social and content strategy for the Maybelline portfolio within the Consumer Product Division. You will shape the social vision, drive global and local content efforts, oversee in-house and agency productions, and manage creator partnerships to deliver engaging, on-brand content.

You will collaborate with cross-functional teams and leverage social insights to inform strategy and ensure compelling, culturally

Qualifications

• 7-10+ years of related business experience
• Experience in Social, Content, Communications, or Marketing
• In depth knowledge of consumer habits, language, & engagement methodologies
• Content production and social platforms best practices
• Agency management and contract/financials
• Strong leadership with high-performing teams
• Proactive, strategic thinker with bold, resilient vision
• Excellent interpersonal, written, and verbal communication

Responsabilités

• Set and drive the social vision and strategy across global and local organic channels
• Lead content production and campaign management, including creators/influencers
• Oversee global brand content productions and agency partnerships
• Lead in-house launch support, social, and digital content production
• Manage and guide agencies and creators to on-brief, on-time deliverables
• Define guidelines for brand social content and local adaptation
• Collaborate with cross-functional teams to ensure consistent brand messaging
• Monitor social listening, derive insights, and influence strategy

Connaissances

Social media strategy

Content production

Agency management

Cross-functional leadership

Data-driven decision making

Mac proficiency

Leadership and team management

Description du poste

Director, Social & Content - Maybelline DMI

Location: 10 Hudson Yards, New York, NY

Division: Consumer Product Division

Reports to: Vice President, Digital

Who We Are

At the heart of our company lies a dedication to innovation and progress. In all markets where we operate, we're committed to fostering excellence, empowering talented individuals, and leading the way in various industries.

Join L'Oreal

As the world's #1 beauty company, with a presence in over 150 markets, we are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress. We are dedicated to shaping the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments.

We're proud to have earned recognition as industry leaders in:

• Most Innovative Companies - Fast Company, 2023
• Top 5 - Most Attractive Companies Worldwide Among Business Students - Universum, 2023
• Top 25 World's Best Companies - TIME, 2023
• Top Companies for Executive Women - Seamount, 2023
• Best Place to Work for Disability Inclusion - Disability Equal Index, 2023

With 86,000 dedicated employees spread across 150 countries, L'Oreal leads the global beauty industry and pioneers' beauty technology. Our portfolio comprises 36 international brands grouped into four divisions. For over a century, we've been committed to making beauty accessible to all, and our goal is to reach another billion consumers worldwide through innovation.

Now, it's your moment to shine. If you are experienced, embrace challenges, value continuous learning, and want to create a positive impact, we invite you to join our diverse teams. Whether you're an industry veteran or a seasoned professional, we are always on the lookout for exceptional talents to contribute to our mission.

A Day in the Life

In the L'Oreal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Product Divisions holds the world's #1 beauty brand with L'Oreal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. The CPD division is L'Oreal groups largest division made up of 30k employees worldwide.

Requirements

• 7-10+ years of related business experience
• Experience in Social, Content, Communications, or Marketing
• In depth knowledge of:
• Consumer habits, language, & engagement methodologies
• Content Production
• Social platforms and best practices; ability to drive social media insights
• Ecommerce platforms and best practices
• Marketing campaign 360 content
• Agency management
• Must be professional and energetic with a positive attitude
• Ability to think big, think strategically, and drive the social vision internally - being both bold and brave as well as resilient.
• Strong and compassionate manager with a proven track record in leading high functioning teams
• Mac Proficiency
• Passion for makeup, social and creation. Beauty experience a plus.
• Collaborative leadership skills
• Project Management Skills
• Quantitative data analysis skills
• Prioritization & Organization Skills
• Strong Interpersonal Skills (written and oral)
• Demonstrated L'Oreal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
• Strong appreciation for our business / sensitivity to metier

Responsibilities

• High level thought leadership to create and drive the social vision and strategy in line with the brand equity that drives our and our consumers' passion for beauty. Ensure it is executed on all global and local organic channels that drives engagement and talkability for the brand.
• Push the limit and break the mold of content that comes from the brand to be more surprising, more talkable, more culturally relevant and with higher engagement than ever before. Think differently, more creatively, bolder and bigger than before.
• Responsible for our global social channels including owned and earned content, conversation, calendars as well as community management and campaigns.
• Drive the conceptualization and creation of Brand content and ensure it resonates with the consumer (e.g. Social, Reanimations, Product, Video, worldwide meetings, Spokes, Educational content, Always On, reactive & trending content)
• Integrate social listening into everything we do for trends, insights, and new ideas as well as perform analysis of social channels to drive strategy and improvement of content.
• Manage the global brand content productions (from conception to completion), as well as activation of small to large agencies.
• Lead in-house launch support, social, and digital content production.
• Manage the agencies responsible for the creation of content as well as Creators/Influencers/KOLs and their corresponding agencies or management:
  • Create and issue briefs
  • Manage & review agency progress
  • Ensure content meets the Brand DNA
  • Manage agency contract & financials
  • Ensure on time and on-brief deliverables
  • Define & write guidelines for brand social and content local adaptation & implementation.
  • Maintain strong relationships with counterparts around the world at a country and zone level to ensure best in class social content and high adoption of the global vision.
  • Be flexible and adaptable, with speed, keeping abreast of and experimenting with latest innovations and trends in producing content and social. Actively participate and ensure expertise sharing; innovation & upskilling.
• Responsible for delivering:
  • Strong social and content strategic vision
  • Impactful, meaningful & creative content
  • Consistent Brand communication
  • Guidelines for content implementation and social platforms

What We Offer

• Salary Range: $139,700- $199,100( The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level.)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval.)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Your Future Team

Marketing at L'Oreal is about triggering real emotion! We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!

We Are Committed and Engaged

Don't meet every single requirement? At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation during the application or hiring process, please contact [e-mail]. If you need assistance to accommodate a disability, you may request an accommodation at any time.

All of your information will be kept confidential, to the maximum extent permitted by law, according to EEO guidelines.

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.