Director, Global Marketing – Pureology & L’Oreal Technique DMI

L'Oréal; New York (NY); Hybrid; USD 139,000 - 201,000; Full time

Benefits offered by this job

Hybrid work policy

Competitive compensation

Flexible time off

VIP access to internal shop

Learning & development opportunities

Employee resource groups

Wellness programs

Job summary

L’Oréal NYO is seeking a Director, Global Marketing for Pureology and L’Oréal Technique DMI. The role leads end-to-end global product strategy, innovation, and multi-market rollout, reporting to the Global Brand Lead.

It requires 7–10+ years in prestige beauty brand marketing with a track record of successful launches. The position is based in New York with a hybrid work policy, offering a competitive salary and extensive benefits.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Product Development, or related field.
• 7–10+ years of brand marketing and product innovation experience in prestige haircare or professional beauty.
• Proven track record owning a product portfolio or significant launch accountability.

Responsibilities

• Own end-to-end global product pipeline strategy for Pureology and related brands.
• Lead cross-functional teams (R&I, Packaging, Claims) to develop innovations.
• Oversee global launch books and tools; coordinate global-to-local market adaptations.
• Drive launch timelines and end-to-end development from concept to execution.
• Define launch sizing, pricing, and safeguard gross margin targets.
• Ensure country alignment across markets to maximize volume and distribution.
• Champion sustainability in packaging and formulations.
• Own pillar KPIs like Weight of Newness and sell-in/sell-out metrics.

Skills

Entrepreneurial mindset

Cross-functional leadership

Strategic thinking

Brand marketing

Global launch planning

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Master’s / MBA in Marketing or Brand Management

Tools

MS Office Suite (PowerPoint, Excel)

Digital marketing dashboards

Syndicated data platforms (NPD, Circana, Nielsen)

Job description

Job Title: Director, Global Marketing – Pureology & L’Oreal Technique DMI

Division: Professional Products Division

Location: L’Oréal NYO - 10 Hudson Yards, New York, NY

Reports To: Global Brand Lead – Pureology, Mizani, L’Oreal Technique DMI

Who We Are

At the heart of our company lies a dedication to innovation and progress. In all markets where we operate, we're committed to fostering excellence, empowering talented individuals, and leading the way in various industries.

Join L'Oréal:

As the world's #1 beauty company, with a presence in over 150 markets, we are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress. We are dedicated to shaping the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments.

We're proud to have earned recognition as industry leaders in:

• Most Innovative Companies - Fast Company, 2023
• Top 5 - Most Attractive Companies Worldwide Among Business Students - Universum, 2023
• Top 25 World's Best Companies - TIME, 2023
• Top Companies for Executive Women - Seamount, 2023
• Best Place to Work for Disability Inclusion - Disability Equal Index, 2023

With 86,000 dedicated employees spread across 150 countries, L'Oréal leads the global beauty industry and pioneers’ beauty technology. Our portfolio comprises 36 international brands grouped into four divisions. For over a century, we've been committed to making beauty accessible to all, and our goal is to reach another billion consumers worldwide through innovation.

Now, it's your moment to shine. If you are experienced, embrace challenges, value continuous learning, and want to create a positive impact, we invite you to join our diverse teams. Whether you're an industry veteran or a seasoned professional, we are always on the lookout for exceptional talents to contribute to our mission.

At L'Oréal Professional Products Division, we have more than 110 years of avant-garde to define the present and shape the future of professional beauty. We are an open space for innovation and technology while we take care of the planet, creating more hope and less waste, we create as unique experiences in every channel, just as unique as you are as you are. We are the cutting edge. If you are passionate about beauty, technology and sustainability; motivated by data, disruptive, creative and a great team player, I will be thrill to talk to you about this opportunity.

A Day in the Life

Operating as an entrepreneurial "mini-CEO" for Pureology’s haircare and styling business (including iconic category-defining heroes like Hydrate), the Pillar Brand Director owns end-to-end global product pipeline strategy, science-backed claims innovation, master launch architecture, and multi-market commercial rollout. Reporting to Global Brand Lead, this leader translates consumer insights into breakthrough product solutions, driving global brand equity, hero SKU dominance, and strong commercial growth across all international markets.

Requirements

Required Qualifications:

• Education: Bachelor’s degree in Marketing, Business Administration, Product Development, or a related discipline.
• Years of Experience: 7–10+ years of brand marketing and product innovation experience, ideally within prestige haircare, professional beauty, or innovation-driven consumer goods.
• Job Specific Experience/Skills:
  • Proven track record owning a product portfolio, innovation pipeline, or category P&L with clear launch performance accountability.
  • Strong entrepreneurial mindset with the autonomy, rigor, and drive of a "mini-CEO."
  • Demonstrated ability to translate consumer insights and market white spaces into differentiated, high-efficacy, science-backed formulations and claims.
  • Experience authoring comprehensive Global Launch Books and developing global-to-local commercialization strategies (including East vs. West market adaptations).
  • Highly collaborative cross-functional leader with experience orchestrating insights, R&I/R&D, creative, O+O (Online + Offline), and zone commercial teams.
• Technical Skills: Proficiency with MS Office Suite (advanced PowerPoint & Excel), digital marketing dashboards, and syndicated industry data platforms (NPD/Circana, Nielsen, Launch metrics).
• Physical Requirements: Physical in-office presence required aligned with company hybrid policy; standard office activities (sitting, standing, computer work).

Preferred Qualifications

• Master’s / MBA in Marketing or Brand Management.
• Deep passion for professional salon credibility and category-disrupting product innovation.

Responsibilities

Pillar Strategy & Portfolio Ownership: Act as the "mini-CEO" for the total Pureology portfolio; define multi-year product roadmaps, lifecycle management, and long-term claims strategy to sustain global category leadership.

White-Space Innovation & R&I Partnership: Uncover consumer and stylist pain points and portfolio gaps. Partner closely with R&I, Packaging, and Claims to co-create game-changing innovations.

Cross-Functional Leadership & Execution: Serve as the central strategic hub for launches, guiding cross-functional partners (R&I, Development, GBSC, Finance) to ensure on-time global readiness.

• Drive launch timelines and the end-to-end development process from conception to execution.
• Formulate strategic recommendations for launch sizing and pricing while safeguarding gross margin (GM) targets.
• Secure country alignment across global markets to maximize volume and distribution.

Global Launch Leadership: Author master Global Launch Books, comprehensive 360° marketing toolkits, and messaging hierarchies; collaborate with the Campaign & Content team on asset guidelines for all launches and restages.

Global-to-Local Customization: Tailor regional strategies for distinct geographic zones as needed to address specific regional needs.

Performance Accountability: Own pillar KPIs, tracking performance against forecasts, Weight of Newness (WON >15%), and global sell-in/sell-out metrics.

Sustainability Stewardship: Champion L'Oréal for the Future standards by prioritizing eco-conscious packaging, clean formulas, and responsible messaging.

Key Challenges & Complexities

Defending & Expanding Hero Authority: Sustain Pureology's market dominance against aggressive competition while launching incremental, non-cannibalizing innovations.

Managing Global-to-Local Adaptations: Engineer versatile launch toolkits that address diverse regional needs.

Matrix Orchestration: Align R&I, global brand marketing, zone commercial hubs, and creative agencies around ambitious timelines and stringent efficacy claims.

Job Dimensions

• Operating Budget: Development/Production Budget
• Number of Direct Reports: 2–3 direct reports (Product Managers / Assistant Managers / MTs)
• Total Staff / Scope: 2 fulltime staff with extensive cross-functional and multi-market scope
• Area of Impact: Global Brand Strategy, DMI Product Innovation, Multi-Market Pillar Performance
• Nature of Impact: Strategic direction, innovation delivery, brand coordination, and commercial governance
• Other Key Metrics: Core Pillar Net Sales + Market Share Gains, Weight of Newness (WON >15%), Hero SKU Penetration & Repeat Rates

What We Offer

• Salary Range: $138,500– $200,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan))
• Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval.)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Your Future Team

At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

We Are Committed and Engaged

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace.

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation during the application or hiring process, please contact [e-mail]. If you need assistance to accommodate a disability, you may request an accommodation at any time.

All of your information will be kept confidential, to the maximum extent permitted by law, according to EEO guidelines