Manager, Acquisition Marketing

Nashville Public Radio; United States; Remote; USD 105,000 - 125,000; Full time

Job summary

Nashville Public Radio seeks an experienced acquisition leader to enhance their membership growth across various cities. The role focuses on building effective marketing strategies and leveraging data analytics to optimize membership acquisition. Ideal candidates will have a strong background in digital marketing and a passion for mission-driven journalism.

Benefits

401(k) with employer match

Health insurance options

Generous vacation policy

Annual learning and development stipend

Tele-mental health services

Qualifications

• 5-8+ years of hands-on experience in growth, digital, or performance marketing.
• A track record of owning strategy and execution in a subscription or membership model.
• Strong analytical skills using data-driven decision-making.

Responsibilities

• Build and optimize full-funnel acquisition engine for Axios memberships.
• Develop short and long-term plans to achieve consumer revenue growth goals.
• Run A/B testing programs and track performance insights.

Skills

Data-driven marketing

Cross-functional collaboration

Analytical skills

Email marketing

Strategic planning

Education

5-8+ years in growth digital performance marketing

Job description

1 big thing: We're hiring an experienced, innovative acquisition leader to drive our next phase of scale for Axios’ membership business. This expert will grow Axios Local memberships across 100+ cities and Axios subject-matter-expert memberships.

Why it Matters: Growing our membership base is key to building a sustainable future for independent, local, and mission-driven journalism. This role will shape how we deepen reader relationships and fuel expansion in communities and coverage areas that need it most.

The Details: The ideal candidate is a sharp, data-driven marketer who thrives at the intersection of storytelling and scale. Specific objectives are:

• Build and optimize a full-funnel acquisition engine that will allow for scale across current and future Axios memberships.
• Unlock price, paywall, and value proposition levers that meaningfully boost conversion and conversion rates.
• Create and systematize high-impact testing loops — from creative to messaging to benefit positioning — that inform go-to-market strategy and accelerate growth.
• Partner across product, design, and editorial to elevate how we communicate membership value and deliver seamless reader experiences.

Responsibilities:

• Develop short- and long-term plans that achieve our consumer revenue growth goals
• Build and execute lifecycle campaigns across email, web, newsletters, OOH and in-product placements, driving forward strategic product and content marketing campaigns.
• Assist in pricing and paywall testing — testing configurations and promotions to boost conversion and LTV.
• Identify and market value propositions and benefits that resonate with members and drive retention at scale through qualitative and quantitative analysis.
• Partner across product, design, and editorial to refine onboarding, checkout, and creative assets.
• Run structured A/B testing programs and feedback loops to inform messaging, benefit positioning, and creative.
• Track performance and attribution across channels — and report out insights, KPIs, and areas for investment or improvement.
• Help manage annual campaign calendars and coordinate messaging with broader growth efforts.
• Bring sharp editorial judgment and ensure all copy stays on-brand and mission-aligned.

Skills & Experience

• 5-8+ years of hands-on experience in growth, digital, or performance marketing.
• Preference for experience in promoting products within a recurring revenue, subscription or membership business model, with a track record of success in this area.
• A track record of owning strategy and execution, not just assisting with campaigns.
• Proven experience in using email marketing as a key lever for growth.
• Proven ability to drive cross-functional collaboration, aligning marketing strategies with broader business objectives.
• Strong analytical skills and quantitative capabilities, utilizing data-driven decision-making to optimize marketing efforts, achieve subscription targets, and challenge assumptions through research and performance metrics.
• Exhibit flexibility, adaptability, and strategic focus in a fast-paced, evolving environment, with the ability to pivot strategies in response to changing conditions.
• Embrace an entrepreneurial and mission-driven mindset, ensuring the successful navigation of dynamic business landscapes.
• Strong editorial sensibility.

Starting salary for this role is in the range of $105,000 - $125,000 and is dependent on numerous factors, including but not limited to location, work experience, and skills. This range does not include other compensation and benefits. Axios' compensation philosophy takes into account cost of labor differentials across the country. Because this is a remote-optional job posting, this salary range takes into account all possible locations within the United States, but candidates will only be eligible for the salary range for their location.

What Axios brings to the table besides salary:

• 401(k) with employer match
• Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
• Employer Health Savings Account (HSA) contribution for the high deductible health plan option
• Dental and vision coverage
• Primary caregiver 12-week paid leave
• Generous vacation policy, plus holidays
• One mental health day per quarter
• Annual learning and development stipend
• $100 monthly work-from-home stipend
• Tele-mental health services through Headspace
• OneMedical membership, including tele-health services
• Personal health advocacy resources through HealthAdvocate
• Inclusive fertility, hormonal health and family forming benefits through Carrot Fertility
• Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
• Increased work flexibility for parents and caretakers
• Virtual company-sponsored social events
• A strong and positive work environment
• A commitment to an open, inclusive, and diverse work culture

Equal Opportunity Employer Statement

Axios is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, age, gender identity, gender expression, veteran status, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Axios makes hiring decisions based solely on qualifications, merit, and business needs at the time.