Mall Marketing Coordinator: Tourism, Events & Social Media

Simon Property Group; Carlsbad (CA); Hybrid; USD 23,000 - 49,000; Full time

Job summary

Simon Property Group in Carlsbad, CA seeks a Marketing Coordinator to work with the Marketing Director and Mall Manager to plan and execute mall-wide programs. You will implement community-based initiatives, manage local tourism marketing and develop retailer relationships to drive engagement and foot traffic.

The role requires collaboration across departments, execution of on-site events, and ongoing measurement of program impact.

Qualifications

• College degree preferred
• 3 years of experience in sales, sponsorship, strategic marketing, event management and budgeting
• Knowledge of retail management, marketing, tourism, social media or communication
• Ability to handle multiple projects simultaneously
• Well-developed oral and written skills
• Sound fiscal management and budgeting skills
• Excel and PowerPoint skills
• Flexibility to work varied schedules including weekends and evenings
• Bilingual is a plus

Responsibilities

• Liaise with tenants to convey SBV initiatives like Tourism Initiatives, Events and promotions
• Collaborate with Marketing Director to create and execute a cohesive social media strategy across Instagram, TikTok, Facebook and Twitter
• Track metrics and experiment with new methods to grow audience engagement
• Monitor and respond to community feedback on social media using tools like YEXT
• Support on-site management of center events, promotions and sponsorships
• Assist in contract-related processes for sponsorships and events, including reporting and invoicing
• Manage mall collateral and oversee website, social media communications and retailer newsletters
• Contribute to marketing strategies, tourism programming and retailer integration

Skills

Sales experience

Sponsorship

Strategic marketing

Event management

Budgeting

Retail marketing

Tourism

Social media

Communication

Education

College degree

Job description

Simon Property Group in Carlsbad, CA seeks a Marketing Coordinator to work with the Marketing Director and Mall Manager to plan and execute mall-wide programs. You will implement community-based initiatives, manage local tourism marketing and develop retailer relationships to drive engagement and foot traffic.

The role requires collaboration across departments, execution of on-site events, and ongoing measurement of program impact.