Coordinator, Marketing

Simon Property Group; Carlsbad (CA); On-site; USD 23,000 - 49,000; Full time

Job summary

Simon Property Group in Carlsbad, CA seeks a Marketing Coordinator to work with the Marketing Director and Mall Manager to plan and execute mall-wide programs. You will implement community-based initiatives, manage local tourism marketing and develop retailer relationships to drive engagement and foot traffic.

The role requires collaboration across departments, execution of on-site events, and ongoing measurement of program impact.

Qualifications

• College degree preferred
• 3 years of experience in sales, sponsorship, strategic marketing, event management and budgeting
• Knowledge of retail management, marketing, tourism, social media or communication
• Ability to handle multiple projects simultaneously
• Well-developed oral and written skills
• Sound fiscal management and budgeting skills
• Excel and PowerPoint skills
• Flexibility to work varied schedules including weekends and evenings
• Bilingual is a plus

Responsibilities

• Liaise with tenants to convey SBV initiatives like Tourism Initiatives, Events and promotions
• Collaborate with Marketing Director to create and execute a cohesive social media strategy across Instagram, TikTok, Facebook and Twitter
• Track metrics and experiment with new methods to grow audience engagement
• Monitor and respond to community feedback on social media using tools like YEXT
• Support on-site management of center events, promotions and sponsorships
• Assist in contract-related processes for sponsorships and events, including reporting and invoicing
• Manage mall collateral and oversee website, social media communications and retailer newsletters
• Contribute to marketing strategies, tourism programming and retailer integration

Skills

Sales experience

Sponsorship

Strategic marketing

Event management

Budgeting

Retail marketing

Tourism

Social media

Communication

Education

College degree

Job description

Job Location

Carlsbad Premium Outlets

Primary Purpose

The Marketing Coordinator collaborates closely with the Director of Marketing/Business Development, Assistant Director of Marketing, and Mall Manager to develop and execute mall marketing programs. This role involves implementing community-based programs, managing local and tourism marketing initiatives, fostering positive retailer and community relations and handling SBV administrative duties.

Principal Responsibilities

• Act as a liaison for tenants, conveying SBV initiatives such as Tourism Initiatives, Events, and special promotions.
• Collaborate closely with the Director of Marketing to formulate and implement a cohesive social media strategy and goals across platforms such as Instagram, TikTok, Facebook, and Twitter.
• Track metrics, experiment with new methods, and foster audience growth and engagement.
• Monitor, respond to, and cultivate community feedback on social media using available tools like YEXT to enhance engagement and customer loyalty.
• Adhere to policies and procedures related to each marketing department initiative within the center.
• Assist in on-site management of center events, promotions, and sponsorships, including pre and post-event follow-up.
• Implement platform programs professionally and promptly, contributing to result measurement.
• Maintain a polished appearance of common areas, including marketing materials, signage, and displays, ensuring all information is current and relevant.
• Aid in marketing initiatives targeting both tenants and customers to enhance the center's overall perception.
• Contribute to the execution and coordination of the property-wide Customer Service Initiative, collaborating with various departments.
• Actively participate in community-centric events, networking, and community outreach efforts.
• Manage collateral by assisting in the ordering, installation, and removal associated with events, promotions, and sponsorships.
• Provide administrative support by completing and submitting reports, recaps, and surveys related to center events, promotions, and sponsorships.
• Support administrative elements and approvals of sponsorship/event deals, including contracting, deal entry, proof of performance, payment collection, contract renewal, revenue forecasting, and reporting.
• Increase retailer participation in corporate and local events, including tourism programs and coupon book promotions.
• Offer assistance to co-workers and other departments as requested by the supervisor, participating in team meetings and efforts to achieve the center's goals.
• Assist in the preparation of contracts and purchase orders.
• Manage the mall website, oversee Social Media communications, create retailer newsletters, and develop collateral material.
• Keep abreast of industry trends, monitor emerging platforms, and analyze competitor activities.
• Play a pivotal role in the marketing team by providing advice and contributing to marketing strategies, tourism programming, and retailer integration.
• Support DMBD & ADMBD in coordinating materials, presentations, and preparations required for trade shows.
• Increase retailer participation in Tourism initiatives, such as FAMS, Community events, and Concierge events.
• Act as the primary contact for Shop and Stay Packages, Group Tours, and Programs with hotels.
• Assist in Tour Operator follow-up, outreach, and coordination for tourism vouchers with clients.
• Track and analyze tourist traffic, including groups and free independent travelers.
• Coordinate Group/Tourism Programs and FAM/Property Tours, collaborating with ADMBD in all aspects.
• Offer assistance to co-workers and other departments as requested by the supervisor, participating in team meetings and efforts to achieve the center's goals.

Minimum Qualifications

• College degree preferred
• 3 years of experience in sales, sponsorship, strategic marketing, event management, and budgeting
• Knowledge of retail management, marketing, tourism, social media or communication
• Ability to handle multiple projects simultaneously
• Well-developed oral and written skills
• Sound fiscal management and budgeting skills
• Excellent word processing, Excel, and Power Point skills
• Flexibility to work varied schedules including weekends and evenings
• Bilingual is a plus

Salary

The salary range for this position is $16.88 - $35.34. Actual compensation within that range will be dependent upon various factors, including an individual’s skills, experience and qualifications and the geographic location of the job. It is uncommon for an individual to be hired at the top end of the pay range.

About Simon Property Group

Simon is a global leader in retail real estate ownership, management and development and an S&P 100 company (Simon Property Group, NYSE: SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. Our portfolio includes assets of national and international renown - proven assets that are the preferred location for retailers. In addition to our high quality properties, Simon is also known for our strong balance sheet, a long-tenured and well-respected senior management team, and our innovative spirit, as reflected in a 50 + year history of successful retail real estate development, management, and leasing. Simon was named Fortune’s Most Admired Real Estate Company eight times. We have experienced an explosion of growth and innovation unprecedented in the industry and we look forward to Simon's future.

Equal Employment Opportunity Statement

Simon is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you require assistance or need to request an accommodation due to a disability, please email [e-mail]. Please note this email is intended only for accommodation requests related to the application and interview process. Any other correspondence will not receive a response.