Luxury Retail Pop-Up & Training Lead

Ferrari; New York (NY); On-site; USD 95,000 - 130,000; Full time

Job summary

Ferrari Lifestyle in New York City seeks a US Retail Popup & Training Manager based in Soho, NY to coordinate nationwide pop-up activations and on-site store management. You will lead planning, client engagement, and sales performance while coordinating with HQ for local training initiatives to uphold product knowledge and luxury service standards.

The role requires 5+ years in luxury retail or experiential events, strong project management, and willingness to travel extensively.

Qualifications

• Bachelor’s degree in Marketing, Event Marketing, Hospitality, Business Communications, or related field preferred.
• Minmum 5 years experience in luxury retail, fashion, hospitality, or experiential event management.

Responsibilities

• Lead planning, coordination, and execution of pop-up stores and experiential activations from concept to on-site operations.
• Act as on-site Store Manager during activations, overseeing daily operations, team management, client engagement, and sales performance.
• Drive commercial results through activations, CRM development, client acquisition, retention, and overall retail performance.
• Develop innovative experiences and partnerships to enhance brand visibility and loyalty across luxury and lifestyle communities.
• Manage all operational aspects of activations including budgets, vendors, contracts, venues, staffing, and travel.
• Build relationships with VIP clients, luxury partners, influencers, and stakeholders to reflect Ferrari's luxury service philosophy.
• Monitor activation performance using attendance, CRM engagement, sales, revenue impact, ROI; provide post-activation insights.
• Coordinate and deliver local training initiatives with Global Retail Training Manager and HQ to ensure product knowledge and service standards across the network.
• Provide coaching and field support with store visits, identifying development opportunities and fostering a culture of learning.

Skills

Project management

Communication

Leadership

Client relations

Vendor management

CRM systems

Budgeting

Travel coordination

Education

Bachelor's degree in Marketing, Event Marketing, Hospitality, Business Communications, or related field

Tools

MS Office

CRM platforms

Event management tools

Job description

Ferrari Lifestyle in New York City seeks a US Retail Popup & Training Manager based in Soho, NY to coordinate nationwide pop-up activations and on-site store management. You will lead planning, client engagement, and sales performance while coordinating with HQ for local training initiatives to uphold product knowledge and luxury service standards.

The role requires 5+ years in luxury retail or experiential events, strong project management, and willingness to travel extensively.