Luxury Marketing Specialist - Remote- AZ, UT, CO

Lensa; New York (NY); Remote; USD 60,000 - 80,000; Full time

Job summary

A leading company in real estate is seeking a Luxury Marketing Specialist to support marketing initiatives and drive program engagement. The role involves project management of marketing assets, collaboration with agents, and coordination of promotional events. Ideal candidates will have a Bachelor’s Degree in Marketing and strong communication skills, with a focus on enhancing the Coldwell Banker Global Luxury program.

Qualifications

• 2+ years in marketing, creative agency, or communications; real estate experience a plus.
• Ability to work from home in a conducive environment.
• Understanding of design principles.

Responsibilities

• Support initiatives set by the Directors and Luxury Marketing Managers.
• Handle assembly, project management, and production of marketing assets.
• Collaborate with top agents to support marketing needs.

Skills

Presentation skills

Writing skills

Public speaking skills

Project management

Effective communication

Education

Bachelor’s Degree in Marketing, Communications, or related field

Tools

Microsoft Office

Adobe Creative Cloud

Job description

Luxury Marketing Specialist - Remote- AZ, UT, CO

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The Luxury Marketing Specialist (LMS) role will support initiatives set by the Directors and Luxury Marketing Managers, as well as the Coldwell Banker Global Luxury senior leadership team.

The LMS will handle the assembly, project management, and production of various marketing assets to promote program growth. These include communication assets, presentations, marketing plans, and other program components.

This role supports key marketing objectives, ensuring the company's and agents' brand images are well represented within the framework of the brand, brokerage, Coldwell Banker Global Luxury program, and Core 4. The LMS may support multiple offices, focusing on program engagement.

Essential Duties & Responsibilities include, but are not limited to:

Market Location:

AZ, UT, and CO

Drive Program Engagement and Awareness:

• Communicate the benefits of the Coldwell Banker Global Luxury program and promote luxury certification adoption.
• Deliver value propositions, concierge programs, and tools aligned with local market needs.
• Contribute ideas to enhance the program’s value and perception, sharing success stories and effective practices.

Support to Independent Sales Associates:

• Collaborate with top agents and their teams to support marketing needs and business goals.
• Provide support through meetings, training, and communication, tracking activities and trends.
• Document interactions via the CBGL Touchpoint App and prepare semi-monthly reports.

Support to Local Operating Company & Leadership:

• Serve as a marketing liaison, supporting recruitment, business development, and retention efforts.

Leverage National Marketing Studio & Design Services:

• Coordinate with creative teams to produce marketing materials and campaigns.
• Establish project tracking and reporting systems with regional LMSs.

Awareness, Communications, and Events:

• Coordinate promotional assets for events and PR opportunities.
• Stay informed on all marketing tools and initiatives.

Qualifications:

• Bachelor’s Degree in Marketing, Communications, or related field preferred.
• Ability to work from home in a conducive environment.
• Strong presentation, writing, and public-speaking skills.
• Project management skills and ability to prioritize and meet deadlines.
• Effective communication with employees and agents.
• Understanding of design principles and experience with Microsoft Office and Adobe Creative Cloud.
• 2+ years in marketing, creative agency, or communications; real estate experience a plus.

Our Brokerage Group is a major owner/operator of real estate brokerages with offices in over 50 metropolitan areas, representing brands like Coldwell Banker, Sotheby's International Realty, and others. Anywhere Real Estate Inc. (NYSE: HOUS) is transforming real estate with a focus on growth, talent, and innovation.