Marketing Specialist

Optimum; Bethpage (NY); Hybrid; USD 64,000 - 92,000; Full time

Job summary

Optimum is seeking a detail-oriented Marketing Specialist for their Customer Communications team. This hybrid role focuses on driving customer engagement through strategic communication and collaboration with various cross-functional teams. If you thrive in a fast-paced environment and are passionate about achieving excellence, apply to join a leading connectivity solutions provider.

Qualifications

• 3 years’ experience in marketing or project management.
• Experience working with creative agencies.
• Ability to monitor and communicate metrics.

Responsibilities

• Leads marketing tactics from concept to execution.
• Develops and updates clear FAQ articles.
• Works with internal and external creative agencies.

Skills

Project Management

Communication

Team Collaboration

Creative Writing

Education

Bachelor's degree in Marketing or Communications

Tools

HTML

CSS

Job description

Join to apply for the Marketing Specialist role at Optimum

Join to apply for the Marketing Specialist role at Optimum

This range is provided by Optimum. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$64,260.00/yr - $91,800.00/yr

Are you looking to Optimize your life? Start your exciting path to a rewarding career today!

We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore – it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community.

If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you!

We are Optimum!

Job Summary

We’re looking for a motivated and detail-oriented Marketing Specialist to join our Customer Communications team and help drive high-impact B2C customer engagement campaigns. In this role, you'll be at the heart of planning and executing initiatives that strengthen customer relationships, boost satisfaction, and build loyalty—through clear, strategic communication across a variety of channels. You’ll collaborate with cross-functional teams to ensure timely, effective messaging that supports both regulatory needs and customer engagement goals. If you're looking to make a real impact and grow your career in a collaborative, innovative environment, we want to hear from you. This position is a hybrid role based in Bethpage, NY or Long Island City, NY.

Responsibilities

• Leads the development of marketing tactics from concept to execution including direct mail, email, web, IVR, SMS, social, bill messaging, outage notifications, onboarding, educational materials, collateral and support videos
• Writes creative briefs, reviews and guides asset development with clear and constructive feedback and socializes deliverables for approvals
• Develops and/or updates clear, concise, convincing, and accurate FAQ articles with subject matter experts
• Prepares bill statement messaging, banners and inserts and coordinates execution with internal and external teams
• Creates presentation materials, including campaign recaps and performance; Maintains organizational documents, including status reports, timelines, and creative calendars
• Works with internal and external creative agencies for creative development and content management of channel lineup and rate cards
• Interfaces daily with cross functional teams including, Marketing, Billing, Product, Operations, Customer Service, Customer Experience, Care, PR, GA, Legal, Logistics and external agencies
• Proofs creative for informational accuracy, consistency and communication effectiveness
• Assists on special projects as assigned
  
  

Qualifications

• Bachelor's degree in Marketing, Communications or related relevant field
• Minimum of 3 years’ experience in marketing, or agency account/project management.
• Exceptional project management skills with proven ability to perform simultaneous tasks at a high level of effectiveness under pressure in a fast-changing business environment
• Ability to monitor, interpret, and communicate metrics and performance
• Experience interfacing with creative agencies/vendors
• Strong cross-functional communication and teamwork skills
• Exceptional communication skills (written and verbal) with proven ability to give extensive creative and copywriting direction
• Extremely detailed-oriented, organized and able to multi-task
• Knowledge of HTML and/or CSS
  
  

At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.

If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.

All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company’s discretion based on business necessity.

We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.

The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.

Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.

This position is identified as being performed in/or reporting to company operations in New York State. Salary ranges are supplied in compliance with New York State law. Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $64,260.00 - $91,800.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Telecommunications

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