Luxury Content Strategist & Social Storyteller

ASSOULINE; New York (NY); On-site; USD 80,000 - 85,000; Full time

Benefits offered by this job

Restaurant d'entreprise

Indemnités de stage/alternance

Job summary

Assouline is seeking a Content Strategist to tell stories across platforms, translating launches, campaigns, books, and events into social-native ideas. You will prototype content, feed shoots, and brief external creators, collaborating with the Social Media Manager and Studio to shape a distinct social language—luxury, visually refined, sometimes witty—rooted in the house.

You will lead multi-platform content development on-site, five days a week, with a focus on platform-native formats for

Qualifications

• Four or more years of experience in social content strategy, content creation, creative production, or brand content.
• Deep knowledge of Instagram, TikTok, YouTube Shorts, Pinterest, and LinkedIn.
• Strong writing instincts for hooks, captions, scripts, and creator briefs.
• Sharp visual eye for image, motion, pacing, cropping, and composition.
• Comfortable with mobile capture, light editing, and short-form prototyping.

Responsibilities

• Translate Maison priorities into social-first content ideas, formats, angles, and storylines across books, culture, travel, design, interiors, art, hospitality, objects, people, and places.
• Help build a recognizable Assouline social signature across platforms, including tone, caption rhythm, pacing, visual gestures, and cultural references.
• Define social content needs for seasonal launches, campaigns, collaborations, events, and Maison moments, preparing shot lists, hooks, and vertical video requirements before production.
• Capture, edit, and prototype lightweight content for fast-turnaround formats, and write the scripts, captions, storyboards, and mockups that make ideas executable.
• Develop platform-native formats and recurring series for Instagram, TikTok, YouTube Shorts, Pinterest, and LinkedIn.
• Monitor platform behaviors, creator formats, and cultural conversations, and identify which trends can be translated into Assouline's language and which should be left alone.
• Identify and brief external creators, editors, videographers, and motion designers, ensuring each partner understands the house's visual standards and level of discretion.
• Partner with the Social Media Manager and Community Coordinator to learn from performance, recommending what to repeat, refine, test further, or stop.

Skills

Social content strategy

Content creation

Brand storytelling

Platform knowledge

Video prototyping

Tools

CapCut

Premiere Pro

Adobe Creative Suite

Canva

Figma

Job description

Assouline is seeking a Content Strategist to tell stories across platforms, translating launches, campaigns, books, and events into social-native ideas. You will prototype content, feed shoots, and brief external creators, collaborating with the Social Media Manager and Studio to shape a distinct social language—luxury, visually refined, sometimes witty—rooted in the house.

You will lead multi-platform content development on-site, five days a week, with a focus on platform-native formats for