Complex Director of Sales & Events - luxury destination

Crawford Thomas Recruiting; Ocala (FL); On-site; USD 160,000 - 180,000; Full time

Benefits offered by this job

Relocation assistance

Temporary housing

Job summary

The Complex Director of Sales & Events will lead the sales strategy and team for a destination property in Ocala. This includes two hotels, a convention center, and arenas, with oversight of Events, Catering, Conference Services, and Special Events.

We’re seeking a hands-on leader who can build a high-performing team, drive revenue goals, manage a $2+ million budget, and collaborate with ownership and executive leadership on corporate strategy and priorities.

Qualifications

• 5–10+ years of senior sales leadership in luxury hotels, resorts, and convention centers.
• Proven ability to develop teams and drive sales performance.
• Experience managing large budgets, forecasts, revenue goals, and KPIs.
• Knowledge of REVPAR, ADR, occupancy, market segmentation, and revenue strategy.
• Executive communication and relationship-building skills.

Responsibilities

• Lead, coach, and develop the sales team to drive performance.
• Ensure accountability for prospecting, close rates, and KPIs.
• Develop and execute sales strategies to increase room nights and catering revenue.
• Oversee Events, Catering, Conference Services, and Special Events with dedicated leadership.
• Manage a departmental budget exceeding $2 million and forecast accurately.
• Develop new business and strengthen client relationships while monitoring market trends.
• Partner with ownership and executive leadership on strategy and priorities.

Skills

Sales leadership

Team development

Budget management

Executive communication

Strategic planning

Job description

COMPLEX DIRECTOR OF SALES & EVENTS

Location: Ocala, Florida

Work Setup: Onsite

Salary: $160,000–$180,000 + up to 25% bonus

Employment Type: Full-Time, Direct Hire

Relocation: Assistance and temporary housing available

Summary

The Complex Director of Sales & Events will lead the sales strategy and team for a destination property in Ocala. This includes two hotels, convention center, and arenas. This role also provides oversight of Events, Catering, Conference Services, and Special Events.

We’re looking for a strong, hands‑on leader who can develop a high‑performing team, drive accountability, and deliver aggressive revenue goals while working closely with executive leadership and ownership.

What You’ll Do

• Lead, coach, and develop the sales team while building a positive, performance‑driven culture.
• Hold team members accountable for prospecting, close rates, individual sales goals, and KPIs.
• Develop and execute sales strategies that drive room nights, catering revenue, and overall top‑line performance.
• Oversee Events, Catering, Conference Services, and Special Events, each supported by dedicated leadership.
• Manage a departmental budget exceeding $2 million and provide accurate forecasting.
• Develop new business while strengthening key client relationships and monitoring market and competitive trends.
• Partner closely with ownership and executive leadership on business strategy and priorities.

What You Bring

• 5-10+ years of proven senior sales leadership experience within luxury hotels, resorts, and convention centers.
• Strong track record of developing teams and driving measurable sales performance.
• Experience managing significant budgets, forecasts, revenue goals, and KPIs.
• Strong knowledge of hotel sales, including REVPAR, ADR, occupancy, market segmentation, and revenue strategy.
• Executive‑level communication, leadership, and relationship‑building skills.
• Flexibility and sound business judgment within a privately owned organization.

Compensation And Benefits

• $160,000–$180,000 base salary (negotiable based on experience)
• Up to 25% annual bonus
• Relocation assistance and temporary housing