Luxury Fashion PR & Communications Lead - Hybrid

Ermenegildo Zegna Holditalia S.p.A; New York (NY); Hybrid; USD 95,000 - 110,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Dental insurance

Vision insurance

401(k) with employer match

Commuter benefits

Paid time off

Job summary

ZEGNA, a leader in luxury menswear, seeks a PR & Communications Manager based in New York to lead press strategy, celebrity initiatives, and media relations for the US market. You will work with the Director of PR & Communications, North America to execute communications and PR efforts across the brand.

You will manage editorial calendars, gifting, events, and VIP dressings, while supervising agencies and maintaining strong media partnerships.

Qualifications

• Bachelor’s degree in Public Relations, Marketing or Communications is required.
• At least 5 years of PR experience in luxury fashion or a relevant agency.
• Strong skills in MS Office and media tracking tools.
• Experience with influencer programs and celebrity engagements is a plus.

Responsibilities

• Develop and execute the brand’s PR strategy, press activations and celebrity initiatives.
• Oversee media relations, press days, fashion shows, gifting and influencer collaborations.
• Manage agency partners, media credits and editorial tracking.
• Ensure alignment with HQ on brand guidelines and local PR strategy for North America.
• Draft and distribute press releases for regional initiatives and VIP moments.
• Cultivate relationships with key outlets, stylists, celebrities and VIPs.

Skills

PR Strategy

Media Relations

Celebrity Engagement

Influencer Marketing

Education

Bachelor's degree in PR/Marketing/Communications

Tools

Launchmetrics

Cision

Fashion Monitor

Microsoft Office

Job description

ZEGNA, a leader in luxury menswear, seeks a PR & Communications Manager based in New York to lead press strategy, celebrity initiatives, and media relations for the US market. You will work with the Director of PR & Communications, North America to execute communications and PR efforts across the brand.

You will manage editorial calendars, gifting, events, and VIP dressings, while supervising agencies and maintaining strong media partnerships.