Luxury Digital PR & Communications Lead

LVMH; New York (NY); On-site; USD 100,000 - 110,000; Full time

Job summary

LVMH–Christian Dior Couture in New York seeks a Manager, Digital Communications to lead digital PR initiatives, partner with Paris teams, and drive premium editorial coverage across NA markets.

The role requires 5+ years in luxury fashion PR, strong media relationships, and excellence in strategic storytelling with cross-functional collaboration. Competitive compensation with comprehensive benefits is offered.

Qualifications

• 5+ years of public relations experience in luxury fashion or lifestyle, with a heavy emphasis on Digital PR.
• Deep, authoritative understanding of fashion and digital media landscape.
• Exceptional communication and interpersonal skills, with the ability to influence stakeholders at all organizational levels.
• Advanced planning, organizational, and project management skills with rigorous attention to detail.
• Absolute discretion in handling confidential, sensitive, and high-profile brand information.
• Advanced proficiency in Microsoft Office programs (Excel, PowerPoint, Word) and industry platforms such as FGPS, DMR and social media monitoring tools.
• Proven, demonstrable track record of securing high-profile placements with top-tier national and regional media outlets.

Responsibilities

• Drive the digital public relations strategy to enhance brand equity and accelerate retail and e-commerce growth.
• Partner directly with global communications teams in Paris to localize and execute global strategies across regional markets for North America.
• Collaborate cross-functionally with advertising, merchandising, e-commerce and events teams to ensure a cohesive brand narrative aligned with seasonal buys and to identify high-impact PR opportunities.
• Cultivate and maintain high-level relationships with key editors, journalists, stylists, and digital media platforms across top-tier digital and social media outlets.
• Secure premium editorial coverage, features, and brand profiling that align with the Maison's positioning and seasonal storytelling.
• Draft press texts, talking points, and media alerts reflecting the brand's tone of voice and editorial guidelines.
• Direct the analysis and distribution of daily, weekly, and campaign-level digital press impact reports.
• Monitor, analyze, and report on press coverage and campaign performance, utilizing media monitoring tools to calculate metrics such as Earned Media Value (EMV) and share of voice.
• Monitor competitor activity, cultural trends, and industry shifts to conceptualize innovative press initiatives.

Skills

Public relations

Digital communications

Media relations

Strategic storytelling

Influence stakeholders

Cross-functional collaboration

Tools

Microsoft Office

FGPS

DMR

Social media monitoring tools

Job description

LVMH–Christian Dior Couture in New York seeks a Manager, Digital Communications to lead digital PR initiatives, partner with Paris teams, and drive premium editorial coverage across NA markets.

The role requires 5+ years in luxury fashion PR, strong media relationships, and excellence in strategic storytelling with cross-functional collaboration. Competitive compensation with comprehensive benefits is offered.