Luxury Digital PR & Communications Manager

Christian Dior Couture; New York (NY); On-site; USD 100,000 - 110,000; Full time

Benefits offered by this job

Employee discount program

Comprehensive benefits package

Job summary

Christian Dior Couture seeks a Manager, Digital Communications to lead the execution of its digital PR strategy and elevate brand equity across North America. You will partner with Paris-based teams to localize initiatives and develop relationships with top editors, journalists, and creators to drive editorial coverage.

Responsibilities include managing press samples and collateral, coordinating with cross-functional teams, and presenting daily to campaign-level impact analyses.

Qualifications

• 5+ years of public relations experience in luxury fashion or lifestyle with emphasis on Digital PR and communications.
• Deep understanding of fashion and digital media landscape.
• Exceptional communication and interpersonal skills to influence stakeholders at all levels.
• Advanced planning, organizational and project management skills with attention to detail.
• Discretion handling confidential high-profile brand information.
• Proficiency in Microsoft Office and industry platforms like FGPS, DMR and social media monitoring tools.
• Proven track record of securing high-profile placements with top-tier national and regional media.

Responsibilities

• Lead digital public relations strategy to enhance brand equity and drive retail and e-commerce growth.
• Partner with global teams in Paris to localize global strategies for North America.
• Collaborate cross-functionally with advertising, merchandising, e-commerce and events teams to ensure cohesive brand narrative.

Skills

Public relations

Digital PR

Luxury fashion

Communications

Stakeholder management

Media relations

Education

Bachelor's degree

Tools

Microsoft Office

FGPS

DMR

Social media monitoring tools

Job description

Christian Dior Couture seeks a Manager, Digital Communications to lead the execution of its digital PR strategy and elevate brand equity across North America. You will partner with Paris-based teams to localize initiatives and develop relationships with top editors, journalists, and creators to drive editorial coverage.

Responsibilities include managing press samples and collateral, coordinating with cross-functional teams, and presenting daily to campaign-level impact analyses.