CRM Lead - Omnichannel Campaigns (Luxury)

Parfums Christian Dior; New York (NY); On-site; USD 100,000 - 140,000; Full time

Job summary

Parfums Christian Dior in the United States seeks a CRM Manager responsible for leading US omnichannel campaigns (Email, SMS, Clienteling) from design to post-campaign analysis, ensuring on-time delivery and exceptional luxury customer experiences.

Reporting to the Senior CRM Manager, you will partner with Digital, E-commerce, Retail and IT teams to optimize CRM activations, apply data-driven insights, run tests, build dashboards, and support yearly targets across loyalty, services and events.

Qualifications

• Bachelor's degree in Marketing, Business, or related fields.
• 5-7 years of experience in CRM, Lifecycle Marketing, Digital Marketing, Customer Engagement.
• Proven experience leading CRM plans and execution across email, SMS, loyalty and personalization.
• Hands-on experience with CRM tools such as Adobe Campaign or Salesforce Marketing Cloud.
• Highly organized, able to manage multiple initiatives, meet deadlines and communicate deployment.
• Strong analytical mindset and ability to translate data into business strategy.
• Excellent communication, presentation and leadership skills.

Responsibilities

• Define the CRM Communication Plan for Email, SMS and Clienteling to drive acquisition, retention and engagement.
• Lead end-to-end CRM campaigns: design, briefing, validation, audience, proofs, scheduling and reporting.
• Improve campaigns with data insights, run A/B tests and share results with teams.
• Configure CRM workflows and journeys from one-shot to triggered communications.
• Monitor campaigns, troubleshoot issues with IT, and optimize data and targeting.
• Build dashboards and conduct analyses to track KPIs like ROAS, revenue and AOV.
• Collaborate with Digital, Retail, IT and Central CRM to align initiatives with business priorities.

Skills

CRM

Lifecycle Marketing

Digital Marketing

Customer Engagement

Analytics

Communication

Education

Bachelor's degree in Marketing, Business, or related fields

Tools

Adobe Campaign

Salesforce Marketing Cloud

Job description

Parfums Christian Dior in the United States seeks a CRM Manager responsible for leading US omnichannel campaigns (Email, SMS, Clienteling) from design to post-campaign analysis, ensuring on-time delivery and exceptional luxury customer experiences.

Reporting to the Senior CRM Manager, you will partner with Digital, E-commerce, Retail and IT teams to optimize CRM activations, apply data-driven insights, run tests, build dashboards, and support yearly targets across loyalty, services and events.