Luxury Digital Communications & PR Lead

LVMH Group; New York (NY); On-site; USD 100,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision

401k with employer matching

Employee discount program

Paid time off

Flexible benefits

Job summary

Christian Dior Couture in New York seeks a Manager, Digital Communications to lead digital PR and editorial strategy for North America. Partner with Paris HQ to localize global initiatives, while cultivating relationships with top editors, digital creators and fashion tastemakers across the region.

You will drive press strategies, manage assets and samples, draft media materials, and analyze coverage to optimize EMV and share of voice.

Qualifications

• 5+ years in luxury fashion or lifestyle PR with a digital focus.
• Deep understanding of fashion and digital media landscape.
• Excellent communication and influencing abilities.
• Strong planning, organizational and project management skills.
• Discretion handling confidential brand information.
• Experience securing high-profile placements with top-tier outlets.

Responsibilities

• Drive the digital PR strategy to grow brand equity and retail/online growth.
• Partner with Paris HQ to localize global strategies for North America.
• Collaborate with advertising, merchandising, e-commerce and events teams.
• Foster relationships with editors, journalists and digital creators.
• Manage digital assets, press collateral, and brand communications tools.
• Oversee press samples, tracking, and editorial shoots.
• Draft press texts, talking points, and media alerts.
• Analyze press impact and report EMV and share of voice.
• Monitor industry trends to ideate innovative press initiatives.

Skills

Public relations

Digital PR

Communication skills

Stakeholder influence

Planning & PM

MS Office

Media monitoring tools

Editorial pitching

GMV/EMV awareness

Tools

MS Office (Excel, PowerPoint, Word)

FGPS

DMR

Social media monitoring tools

Job description

Christian Dior Couture in New York seeks a Manager, Digital Communications to lead digital PR and editorial strategy for North America. Partner with Paris HQ to localize global initiatives, while cultivating relationships with top editors, digital creators and fashion tastemakers across the region.

You will drive press strategies, manage assets and samples, draft media materials, and analyze coverage to optimize EMV and share of voice.