Manager, Digital Communications

Christian Dior Couture; New York (NY); On-site; USD 100,000 - 110,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Employee discount

Paid time off

Job summary

Christian Dior Couture in New York City seeks a Manager, Digital Communications to lead the public relations and digital strategy, driving brand equity and retail growth across North America. You will partner with Paris teams to localize global campaigns, manage editorial outreach and press samples, and analyze campaigns.

The role requires 5+ years in luxury fashion PR and strong stakeholder management, with a focus on strategic storytelling.

Qualifications

• 5+ years of public relations experience within luxury fashion or lifestyle sectors, with emphasis on Digital PR and communications.
• Deep understanding of fashion and digital media landscape.
• Exceptional communication and interpersonal skills with ability to influence stakeholders at all levels.
• Advanced planning, organizational and project management skills with attention to detail.
• Discretion in handling confidential, high-profile brand information.

Responsibilities

• Lead the digital public relations strategy to enhance brand equity and accelerate retail and e-commerce growth.
• Partner with global communications teams to localize and execute global strategies for North America.
• Collaborate with advertising, merchandising, e-commerce and events to ensure a cohesive brand narrative.

Skills

Public relations

Digital communications

Stakeholder management

Media outreach

Team collaboration

Tools

Microsoft Office

Media monitoring tools

FGPS/DMR

Job description

Position
Job Title: Manager, Digital Communications
Reports to: Director, Digital Communications
Job Purpose
Lead the execution of the public relations and digital communications strategy to drive brand equity, retail growth, and a high-impact presence across digital and social platforms. Partner with global headquarters to localize international initiatives, while cultivating strategic relationships with top-tier editors, journalists, digital creators, and fashion tastemakers across North America.
Job responsibilities
Press Strategy & Regional Execution

• Drive the digital public relations strategy to enhance brand equity and accelerate retail and e-commerce growth.
• Partner directly with global communications teams in Paris to localize and execute global strategies across regional markets for North America.
• Collaborate cross-functionally with advertising, merchandising, e-commerce and events teams to ensure a cohesive brand narrative aligned with seasonal buys and to identify high-impact PR opportunities.

Media Relations & Editorial Coverage

• Cultivate and maintain high-level relationships with key editors, journalists, stylists, and digital media platforms across top-tier digital and social media outlets.
• Secure premium editorial coverage, features, and brand profiling that align with the Maison's positioning and seasonal storytelling.
• Manage proactive and reactive media pitching, directing strategic outreach initiatives.

Collateral & Sample Management

• Oversee the management of digital assets, press collateral, and brand communication tools across all product categories.
• Manage press samples, loan requests, and sample tracking for editorial shoots, digital projects, and special initiatives.
• Draft press texts, talking points, and media alerts reflecting the brand's tone of voice and editorial guidelines.

Reporting & Competitor Intelligence

• Direct the analysis and distribution of daily, weekly, and campaign-level digital press impact reports.
• Monitor, analyze, and report on press coverage and campaign performance, utilizing media monitoring tools to calculate metrics such as Earned Media Value (EMV) and share of voice.
• Monitor competitor activity, cultural trends, and industry shifts to conceptualize innovative press initiatives.

Profile
Requirements

• 5+ years of public relations experience within the luxury fashion or lifestyle sector, with a heavy emphasis on Digital PR and communications
• Deep, authoritative understanding of the fashion and digital media landscape
• Exceptional communication and interpersonal skills, with the ability to influence stakeholders at all organizational levels
• Advanced planning, organizational, and project management skills with rigorous attention to detail
• Absolute discretion in handling confidential, sensitive, and high-profile brand information
• Advanced proficiency in Microsoft Office programs (Excel, PowerPoint, Word) and industry platforms such as FGPS, DMR and social media monitoring tools
• Proven, demonstrable track record of securing high-profile placements with top-tier national and regional media outlets

Additional information
The selected candidate will be offered a salary within the range of $100,000 - $110,000 annually. The salary offered will be dependent upon the candidate’s relevant skills and experience. Christian Dior Inc. offers comprehensive benefit plans such as medical, dental, vision, Flexible Spending Accounts, and short and long-term disability. Additional employee perks include, but are not limited to employee discount program, various paid time off, volunteer time off, holidays, mental health and wellbeing support, family friendly benefits, reproductive health care, child and elder care services, commuter benefits, 401k plans with an employer contributions matching plan, employee referral program, and more.
Christian Dior was the designer of dreams. In founding his House in 1947, marked by the revolution of the New Look, he metamorphosed his reveries into wonderful creations. Christian Dior Couture, the House of Dreams, is recognized for its French heritage and vibrant culture sublimating its unique Savoir-faire and Creativity through empowering "metiers d’art”. Our Maison is a destination for sustainable growth & success where we shape the future of our Talents in a positive, authentic & generous environment. We bloom & deliver excellence with passion, determination, courage & optimism to offer meaningful & daring codes.
Christian Dior Couture is part of the LVMH Group, where People Make the Difference. We value, celebrate, and welcome each unique talent and strive to create an inclusive environment providing all employees a sense of purpose. Beyond your role, we recognize the importance and passion of creating communities with shared values that enrich and impact beyond our organization. As an employee, you will have an opportunity to engage in our employee-led communities such as Sustainability, Diversity, Equity and Inclusion, and Corporate Social Responsibility.
Christian Dior Couture provides equal employment opportunities to all employees as part of the LVMH Group, which attaches great importance to ensuring that its Maisons and their partners share a set of common rules, practices, and ...