Luxury Digital PR Architect | Brand & Media Strategy

Christian Dior Couture; New York (NY); On-site; USD 100,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision coverage

401(k) with employer match

Employee discount

Paid time off

Volunteer time off

Holiday pay

Mental health support

Job summary

Christian Dior Couture is seeking a Manager, Digital Communications to lead the digital PR and communications strategy for North America. You will partner with Paris teams to localize global programs and build high-level editorial relationships across top digital outlets and fashion media.

In this role you will oversee press collateral, samples, and rapid response, while delivering daily to weekly performance reports. A track record in luxury fashion digital PR is essential.

Qualifications

• 5+ years of public relations experience within the luxury fashion or lifestyle sector, with a heavy emphasis on Digital PR and communications.
• Deep, authoritative understanding of the fashion and digital media landscape.
• Exceptional communication and interpersonal skills, with the ability to influence stakeholders at all organizational levels.
• Advanced planning, organizational, and project management skills with rigorous attention to detail.
• Absolute discretion in handling confidential, sensitive, and high-profile brand information.
• Advanced proficiency in Microsoft Office programs (Excel, PowerPoint, Word) and industry platforms such as FGPS, DMR and social media monitoring tools.
• Proven, demonstrable track record of securing high-profile placements with top-tier national and regional media outlets.

Responsibilities

• Drive the digital public relations strategy to enhance brand equity and accelerate retail and e-commerce growth.
• Partner directly with global communications teams in Paris to localize and execute global strategies across regional markets for North America.
• Collaborate cross-functionally with advertising, merchandising, e-commerce and events teams to ensure a cohesive brand narrative aligned with seasonal buys and to identify high-impact PR opportunities.
• Cultivate and maintain high-level relationships with key editors, journalists, stylists, and digital media platforms across top-tier digital and social media outlets.
• Secure premium editorial coverage, features, and brand profiling that align with the Maison's positioning and seasonal storytelling.
• Manage proactive and reactive media pitching, directing strategic outreach initiatives.
• Oversee the management of digital assets, press collateral, and brand communication tools across all product categories.
• Manage press samples, loan requests, and sample tracking for editorial shoots, digital projects, and special initiatives.
• Draft press texts, talking points, and media alerts reflecting the brand's tone of voice and editorial guidelines.
• Direct the analysis and distribution of daily, weekly, and campaign-level digital press impact reports.
• Monitor, analyze, and report on press coverage and campaign performance, utilizing media monitoring tools to calculate metrics such as Earned Media Value (EMV) and share of voice.
• Monitor competitor activity, cultural trends, and industry shifts to conceptualize innovative press initiatives.

Skills

Public relations expertise

Digital PR

Communication skills

Project management

Discretion

Tools

Microsoft Office

FGPS

DMR

Media monitoring tools

Job description

Christian Dior Couture is seeking a Manager, Digital Communications to lead the digital PR and communications strategy for North America. You will partner with Paris teams to localize global programs and build high-level editorial relationships across top digital outlets and fashion media.

In this role you will oversee press collateral, samples, and rapid response, while delivering daily to weekly performance reports. A track record in luxury fashion digital PR is essential.