Luxury Brand Experience Manager

LVMH Group; New York (NY); Hybrid; USD 92,000 - 115,000; Full time

Benefits offered by this job

Hybrid work schedule

Health & wellness resources

401(k) with company match

Tuition reimbursement

Plum Benefits/Perkspot

Job summary

Moët Hennessy USA, Inc. seeks an Associate Brand Manager for Krug & Ruinart to translate brand vision into high-impact campaigns and luxury experiences across the U.S. You’ll work cross-functionally with global stakeholders to elevate brand equity and consumer advocacy.

The role is based in NYC with a hybrid schedule (3 days on-site) and a compensation package of $92,000–$115,000 annually plus bonus. A strong background in luxury wine/spirits marketing is essential.

Qualifications

• Bachelor’s Degrees, or MBA Degree and/or years of equivalent experience.
• 3–5 years of progressive brand marketing or experiential management experience within luxury goods, fine wine & spirits, luxury hospitality or prestige lifestyle brands.
• Demonstrates a strong sense of urgency and bias for action in driving key business objectives.
• Proven track record in designing, planning and executing consumer engagement programs within the fine wine or luxury sector.
• Strong analytical skills to support data-driven decision making.

Responsibilities

• Collaborate with the Krug & Ruinart team, the broader Champagnes & Sparkling portfolio, and key brand stakeholders to align programming and activations with overarching corporate objectives in support of the MHUSA 2030 Strategy.
• Design and develop immersive brand experiences tailored for high-net-worth individuals, top-tier trade partners ensuring every touchpoint reflects the craft and prestige of the Maisons.
• Assist with the annual brand planning process in close collaboration with the Brand Manager, Strategy & Business Planning, Field & Trade Marketing, Commercial teams and Consumer Insights.
• Drive annual U.S. marketing priorities and support "big idea" development across key brand initiatives, cultural platforms (e.g., contemporary art, gastronomy), and exclusive brand moments.
• Ensure execution of marketing programs delivers volume, share, and profit targets without ever compromising luxury brand positioning or equity.

Skills

Brand marketing

Experiential management

Luxury hospitality

Education

Bachelor’s degree or MBA

Tools

PowerPoint

Excel

Photoshop

Job description

Moët Hennessy USA, Inc. seeks an Associate Brand Manager for Krug & Ruinart to translate brand vision into high-impact campaigns and luxury experiences across the U.S. You’ll work cross-functionally with global stakeholders to elevate brand equity and consumer advocacy.

The role is based in NYC with a hybrid schedule (3 days on-site) and a compensation package of $92,000–$115,000 annually plus bonus. A strong background in luxury wine/spirits marketing is essential.