Brand Manager

Brobston Group LLC; New York (NY); Hybrid; USD 90,000 - 140,000; Full time

Job summary

Brobston Group LLC in New York leads the Brand Manager for Krug & Ruinart, directing the U.S. execution of consumer-centric marketing strategy and translating Maison priorities into local plans and high-impact activations.

Reporting to Brand Director, the hybrid NYC position oversees brand programming, partnerships, CRM, and A&P deployment to drive volume, profit, and brand equity, with strong cross-functional collaboration to ensure cohesive 360° delivery across consumer and trade touchpoints.

Qualifications

• Bachelor's degree (MBA preferred) or equivalent experience.
• 5 - 8 years of brand marketing experience.
• Strong budget management and analytical skills.
• Excellent written and verbal communication, presentation, and storytelling abilities; senior executive presence.
• Proficiency in PowerPoint and Excel; Photoshop a plus; understanding of U.S. three-tier distribution.

Responsibilities

• Lead annual U.S. brand planning and translate global guidelines into local toolkits and launch plans.
• Direct 360° execution of brand moments, consumer activations, partnerships, and experiential programs.
• Manage CRM strategy, audience growth, engagement, and lifecycle touchpoints for the U.S. market.
• Oversee A&P budget planning, deployment, and performance management in collaboration with Finance and Commercial teams.
• Serve as primary operational contact with Maison teams, agencies, distributors, and partners to ensure aligned execution.
• Act as brand representative at trade events, media opportunities, and partner activations.

Skills

Brand marketing experience

Budget management

Analytical skills

Storytelling/presentation

Education

Bachelor's degree (MBA preferred) or equivalent experience

Tools

PowerPoint

Excel

Photoshop

Job description

Summary

The Brand Manager for Krug & Ruinart leads the U.S. execution of consumer-centric marketing strategy, translating global Maison priorities into local plans and high-touch activations. Reporting to the Brand Director, this hybrid NYC role manages brand programming, partnerships, CRM, and A&P deployment to drive volume, profit, and brand equity. The role requires close cross-functional collaboration to ensure cohesive 360° brand delivery across consumer and trade touchpoints.

Responsibilities

• Lead annual U.S. brand planning and translate global guidelines into local toolkits and launch plans.
• Direct 360° execution of brand moments, consumer activations, partnerships, and experiential programs.
• Manage CRM strategy, audience growth, engagement, and lifecycle touchpoints for the U.S. market.
• Oversee A&P budget planning, deployment, and performance management in collaboration with Finance and Commercial teams.
• Serve as primary operational contact with Maison teams, agencies, distributors, and partners to ensure aligned execution.
• Act as brand representative at trade events, media opportunities, and partner activations.

Requirements

• Bachelor's degree (MBA preferred) or equivalent experience.
• 5 - 8 years of brand marketing experience, preferably in luxury consumer goods or U.S. wines and spirits.
• Proven experience in planning and executing consumer engagement programs and managing multi-stakeholder projects.
• Strong budget management, analytical skills, and commercial acumen.
• Excellent written and verbal communication, presentation, and storytelling skills; senior executive presence.
• Proficiency in Microsoft Office (PowerPoint and Excel); Photoshop a plus; understanding of U.S. three-tier distribution helpful.
• Authorized to work in the United States on a full-time basis.