Hybrid US Oncology Strategy Director — Lung & GU Launch

OneWe Reach; Philadelphia (Philadelphia County); Hybrid; USD 230,000 - 320,000; Full time

Benefits offered by this job

Benefits package

Job summary

GSK is seeking a Director, US Strategy, Oncology, Lung and GU, to lead the development and execution of the US launch strategy across the portfolio. You will drive launch readiness, maximize portfolio value, and advance lifecycle initiatives by translating customer and market insights into strategic priorities and executable plans.

You will oversee cross-functional launch planning, including go-to-market strategy, field readiness, and performance metrics, while aligning Marketing, Sales,

Qualifications

• Bachelor's degree in business, life sciences, or related field.
• 4+ years in pharmaceutical marketing; two in oncology.
• Demonstrated brand marketing experience.
• Experience in strategy development and execution.
• Experience with managing external agencies and consultants.
• Experience leading cross-functional teams in a matrix environment.

Responsibilities

• Lead US Commercial and Launch Strategy with market insights to drive readiness and performance.
• Coordinate cross-functional launch planning across Marketing, Sales, Medical, Market Access and Analytics.
• Shape Go-To-Market strategy including customer segmentation, field deployment, and engagement models.

Skills

Pharma marketing

Oncology marketing

Strategy development

Cross-functional leadership

Agency management

Education

Bachelor's degree in life sciences or business

Job description

GSK is seeking a Director, US Strategy, Oncology, Lung and GU, to lead the development and execution of the US launch strategy across the portfolio. You will drive launch readiness, maximize portfolio value, and advance lifecycle initiatives by translating customer and market insights into strategic priorities and executable plans.

You will oversee cross-functional launch planning, including go-to-market strategy, field readiness, and performance metrics, while aligning Marketing, Sales,