Director, HCP Oncology Marketing — Lung

OneWe Reach; Philadelphia (Philadelphia County); Hybrid; USD 180,000 - 240,000; Full time

Job summary

GSK is seeking a Director, HCP Marketing, Oncology - Lung for the US to own end-to-end HCP marketing, drive launch readiness, and establish a differentiated position in a competitive oncology landscape. You will translate clinical evidence and market insights into compelling value propositions and integrated engagement strategies.

You will partner with Sales, Medical, Market Access and Global Marketing to align strategy and execution, delivering measurable business impact while scaling

Qualifications

• Bachelor's degree in business, marketing, life sciences, or related field.
• 4+ years in pharmaceutical marketing, with a minimum of 2+ years of oncology marketing experience
• Demonstrated in-line (brand) marketing experience
• Experience developing and executing commercial strategy
• Experience working with and managing external agencies, vendors and consultants in support of marketing plans and field team needs
• Demonstrated ability to lead cross-functional teams and work effectively across a matrix environment and influence with/without formal authority
• Experience leading cross-functional teams and influencing without formal authority

Responsibilities

• Lead HCP Strategy and APP Strategy owning the integrated US HCP Marketing Strategy and Tactical Plan, including customer journey, positioning, value proposition, message strategy and key initiative required to drive education, trial, adoption, and sustained use across oncologists, nurse practitioners, physician assistants and other key treatment decision makers.
• Develop and Execute an integrated HCP customer experience, leveraging segmentation, targeting, customer insights and data to deliver relevant and differentiated engagement across personal, digital, omnichannel, peer-to-peer, and other channels.
• Lead HCP Asset Strategy and Execution, including development of core promotional campaigns, field-facing resources and other HCP marketing initiatives, while managing agency partners and ensuring high-quality, compliant execution aligned with brand strategy and business objectives.
• Drive Cross-Functional Leadership and insight generation, partnering across Sales, Medical, Market Access, Insights & Analytics, Global Marketing and other functions to translate customer, field, competitive and market insights into actionable strategies and ensure an integrated external customer experience.
• Drive performance and build organizational capacity, establishing measures of success and optimizing HCP marketing based on performance and evolving insights while fostering a culture of accountability, collaboration, innovation and development across the team and broader cross-functional organization.

Skills

Data to Insights

Digital Fluency

Marketing Campaign Planning

Marketing Measurement

Marketing Strategy Implementation

Omnichannel Marketing

Scientific Literacy

Education

Bachelor's degree in business, marketing, life sciences, or related field

Job description

GSK is seeking a Director, HCP Marketing, Oncology - Lung for the US to own end-to-end HCP marketing, drive launch readiness, and establish a differentiated position in a competitive oncology landscape. You will translate clinical evidence and market insights into compelling value propositions and integrated engagement strategies.

You will partner with Sales, Medical, Market Access and Global Marketing to align strategy and execution, delivering measurable business impact while scaling