Luna Content Strategy Lead

Amazon; Culver City (CA); On-site; USD 104,000 - 182,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon Luna is seeking a Sr. Content Planning Manager to shape how we translate our gaming content strategy into investments across a global portfolio of games.

You will lead the Luna content roadmap, curate titles using audience research, data analysis, and financial forecasting, and partner with finance, studios, operations, marketing, and data teams to drive growth.

This role requires strong collaboration and influencing skills across the organization.

Qualifications

• Use data and metrics to drive improvements.
• Communicate results to senior leadership.
• 3+ years of hands-on experience managing content for gaming platforms, gaming subscriptions or other consumer subscriptions that are content-based.

Responsibilities

• Source new titles and opportunities for Amazon Luna - prioritized based on customer relevance, alignment with strategy, and impact to the business.
• Evaluate and manage intake of new opportunities (across 1P / 2P / 3P publishing) to uncover innovative games that can fuel Luna’s platform growth.
• Build an optimal portfolio with a mix between genres, game sizes, audience tastes, regional relevance, and more – ensure the Luna portfolio reflects the right content mix and priorities to achieve business objectives
• Analyze audience insights / research and performance data to shape content decisions and evaluate new additions and renewals. Prioritize content based on business impact, ROI analysis, and financial forecast models.
• Work directly with Amazon internal game studios to influence slate creation, scheduling, and associated IP franchises
• Manage, monitor, and share the launch calendar using available content inventory to balance launch timing, catalog size / duration, and stakeholder readiness. Collaborate with operations, studios, and business development stakeholders to maintain rhythm of business
• Analyze performance using success frameworks leveraging KPIs and ROI to assess portfolio performance. Share performance updates at regular rhythm of business updates and reviews
• Lead cross-functional teams (finance, marketing, studios, business development) to execute subscription-focused initiatives such as negotiating licensing deals, aligning content launches with marketing campaigns, or expanding new products.

Skills

Data-driven decision making

Executive communication

Content management for gaming/subs

Education

MBA

Job description

Amazon Luna is seeking a Sr. Content Planning Manager to shape how we translate our gaming content strategy into investments across a global portfolio of games.

You will lead the Luna content roadmap, curate titles using audience research, data analysis, and financial forecasting, and partner with finance, studios, operations, marketing, and data teams to drive growth.

This role requires strong collaboration and influencing skills across the organization.