Senior Content Planner, Amazon Gaming, Luna

Amazon; Seattle (WA); On-site; USD 125,400 - 169,600; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon is seeking a Sr. Content Planning Manager in Seattle to lead the gaming content strategy for Amazon Luna. This role will manage the content roadmap making use of data analysis, audience insights, and collaboration with cross-functional teams, including finance and marketing, to drive business growth.

The ideal candidate has significant experience in the gaming industry and managing content subscriptions. An MBA is preferred. Comprehensive benefits including health insurance and a competitive salary range of $125,400 - $169,600 annually are offered.

Qualifications

• 6+ years of business or financial analysis experience.
• 3+ years managing content for gaming platforms or subscriptions.
• Experience using data to drive improvements.

Responsibilities

• Source new titles for Amazon Luna based on customer relevance.
• Manage intake of new opportunities for game titles.
• Analyze audience insights to shape content decisions.

Skills

Data analysis

Communicating results

Content management

Business analysis

Education

MBA

Job description

As a Sr. Content Planning Manager, you will play a critical role in shaping how Amazon translates its gaming content strategy into actionable investments across a global portfolio of games. This role will lead our content roadmap and programming for Amazon Gaming.

We are looking for a tastemaker with deep understanding of the gaming industry, our target audience, and managing subscription products to curate the Luna portfolio to delight Amazon customers. Using audience research, data analysis, publisher outreach, and financial forecasting, you will build and manage the Luna content roadmap to delight customers and drive business growth by curating games to fit Luna’s content mission. You will partner closely with finance, business development, studio, operations, marketing, and data teams – curating a pipeline of new games for Luna customers and executing the greenlighting process to launch them into service.

This role will require high collaboration and influencing skills, partnering broadly across the organization at both a strategic, operational and tactical level.

Key Responsibilities

• Source new titles and opportunities for Amazon Luna – prioritized based on their customer relevance, alignment with strategy, and impact to the business.
• Evaluate and manage intake of new opportunities (across 1P / 2P / 3P publishing) to uncover innovative games that can fuel Luna’s platform growth.
• Build an optimal portfolio with a mix between genres, game sizes, audience tastes, regional relevance, and more – ensure the Luna portfolio reflects the right content mix and priorities to achieve business objectives.
• Analyze audience insights / research and performance data to shape content decisions and evaluate new additions and renewals. Prioritize content based on business impact, ROI analysis, and financial forecast models.
• Work directly with Amazon internal game studios to influence slate creation, scheduling, and associated IP franchises.
• Manage, monitor, and share the launch calendar using available content inventory to balance launch timing, catalog size / duration, and stakeholder readiness. Collaborate with operations, studios, and business development stakeholders to maintain rhythm of business.
• Analyze performance using success frameworks leveraging KPIs and ROI to assess portfolio performance. Share performance updates at regular rhythm of business updates and reviews.
• Lead cross-functional teams (finance, marketing, studios, business development) to execute subscription-focused initiatives such as negotiating licensing deals, aligning content launches with marketing campaigns, or expanding new products.

Amazon Luna is a cloud gaming service that makes it easy for anyone to play high-quality games on the devices they already own—including Fire TV and tablet devices, smartphones, tablets, web browsers, select smart televisions from LG and Samsung, and more—with no need to purchase new gaming consoles or equipment. Luna brings more than 50 games to Prime members at no additional cost, including GameNight, an evolving collection of more than 25 approachable, local multiplayer games designed to bring friends and family together in the living room. To play GameNight titles, simply scan a QR code on your TV and your smartphone becomes your controller. With simple and responsive touchscreen inputs and support for multiple local players, GameNight offers an easy and approachable way to play whether you’re an experienced gamer or a casual fan.

Basic Qualifications

• Experience using data and metrics to drive improvements.
• Experience communicating results to senior leadership.
• 6+ years of business or financial analysis experience.
• 3+ years of hands‑on experience managing content for gaming platforms, gaming subscriptions or other consumer subscriptions that are content‑based.

Preferred Qualifications

• MBA.
• Experience in Games Industry (supporting title development, release, or live ops) or experience leading and influencing your team or organization.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, basic life & AD&D insurance and option for supplemental life plans, EAP, mental health support, medical advice line, flexible spending accounts, adoption and surrogacy reimbursement coverage), 401(k) matching, paid time off, and parental leave.

USA, CA, Culver City – 125,400.00 – 169,600.00 USD annually
USA, OR, Portland – 125,400.00 – 169,600.00 USD annually
USA, WA, Seattle – 125,400.00 – 169,600.00 USD annually