Senior Content Planner, Amazon Gaming, Luna

Amazon; Culver City (CA); On-site; USD 104,000 - 182,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon Luna is seeking a Sr. Content Planning Manager to shape how we translate our gaming content strategy into investments across a global portfolio of games.

You will lead the Luna content roadmap, curate titles using audience research, data analysis, and financial forecasting, and partner with finance, studios, operations, marketing, and data teams to drive growth.

This role requires strong collaboration and influencing skills across the organization.

Qualifications

• Use data and metrics to drive improvements.
• Communicate results to senior leadership.
• 3+ years of hands-on experience managing content for gaming platforms, gaming subscriptions or other consumer subscriptions that are content-based.

Responsibilities

• Source new titles and opportunities for Amazon Luna - prioritized based on customer relevance, alignment with strategy, and impact to the business.
• Evaluate and manage intake of new opportunities (across 1P / 2P / 3P publishing) to uncover innovative games that can fuel Luna’s platform growth.
• Build an optimal portfolio with a mix between genres, game sizes, audience tastes, regional relevance, and more – ensure the Luna portfolio reflects the right content mix and priorities to achieve business objectives
• Analyze audience insights / research and performance data to shape content decisions and evaluate new additions and renewals. Prioritize content based on business impact, ROI analysis, and financial forecast models.
• Work directly with Amazon internal game studios to influence slate creation, scheduling, and associated IP franchises
• Manage, monitor, and share the launch calendar using available content inventory to balance launch timing, catalog size / duration, and stakeholder readiness. Collaborate with operations, studios, and business development stakeholders to maintain rhythm of business
• Analyze performance using success frameworks leveraging KPIs and ROI to assess portfolio performance. Share performance updates at regular rhythm of business updates and reviews
• Lead cross-functional teams (finance, marketing, studios, business development) to execute subscription-focused initiatives such as negotiating licensing deals, aligning content launches with marketing campaigns, or expanding new products.

Skills

Data-driven decision making

Executive communication

Content management for gaming/subs

Education

MBA

Job description

Description

As a Sr. Content Planning Manager, you will play a critical role in shaping how Amazon translates its gaming content strategy into actionable investments across a global portfolio of games. This role will lead our content roadmap and programming for Amazon Gaming.

We are looking for a tastemaker with deep understanding of the gaming industry, our target audience, and managing subscription products to curate the Luna portfolio to delight Amazon customers. Using audience research, data analysis, publisher outreach, and financial forecasting, you will build and manage the Luna content roadmap to delight customers and drive business growth by curating games to fit Luna’s content mission. You will partner closely with finance, business development, studio, operations, marketing, and data teams - curating a pipeline of new games for Luna customers and executing the greenlighting process to launch them into service.

This role will require high collaboration and influencing skills, partnering broadly across the organization at both a strategic, operational and tactical level.

Key job responsibilities

• Source new titles and opportunities for Amazon Luna - prioritized based on their customer relevance, alignment with strategy, and impact to the business.
• Evaluate and manage intake of new opportunities (across 1P / 2P / 3P publishing) to uncover innovative games that can fuel Luna’s platform growth.
• Build an optimal portfolio with a mix between genres, game sizes, audience tastes, regional relevance, and more – ensure the Luna portfolio reflects the right content mix and priorities to achieve business objectives
• Analyze audience insights / research and performance data to shape content decisions and evaluate new additions and renewals. Prioritize content based on business impact, ROI analysis, and financial forecast models.
• Work directly with Amazon internal game studios to influence slate creation, scheduling, and associated IP franchises
• Manage, monitor, and share the launch calendar using available content inventory to balance launch timing, catalog size / duration, and stakeholder readiness. Collaborate with operations, studios, and business development stakeholders to maintain rhythm of business
• Analyze performance using success frameworks leveraging KPIs and ROI to assess portfolio performance. Share performance updates at regular rhythm of business updates and reviews
• Lead cross-functional teams (finance, marketing, studios, business development) to execute subscription-focused initiatives such as negotiating licensing deals, aligning content launches with marketing campaigns, or expanding new products.

About The Team

Amazon Luna is a cloud gaming service that makes it easy for anyone to play high-quality games on the devices they already own—including Fire TV and tablet devices, smartphones, tablets, web browsers, select smart televisions from LG and Samsung, and more—with no need to purchase new gaming consoles or equipment. Luna brings more than 50 games to Prime members at no additional cost, including GameNight, an evolving collection of more than 25 approachable, local multiplayer games designed to bring friends and family together in the living room. To play GameNight titles, simply scan a QR code on your TV and your smartphone becomes your controller. With simple and responsive touchscreen inputs and support for multiple local players, GameNight offers and easy and approachable way to play whether you’re an experienced gamer of a casual fan.

Basic Qualifications

• Experience using data and metrics to drive improvements
• Experience communicating results to senior leadership
• 3+ years of hands‑on experience managing content for gaming platforms, gaming subscriptions or other consumer subscriptions that are content-based

Preferred Qualifications

• MBA
• Experience in Games Industry (supporting title Development, Release, and/or Live Ops)

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

Salary

• USA, CA, Culver City - 103,700.00 - 181,500.00 USD annually
• USA, WA, Seattle - 103,700.00 - 181,500.00 USD annually

Company

Amazon.com Services LLC

Job ID: A10538666