Loyalty Programs Lead: Personalization & CX

Regions Bank; Charlotte (NC); On-site; USD 162,288 - 229,760; Full time

Benefits offered by this job

Flexible benefits package

401K with Company Match

Paid Vacation/Sick Time

Job summary

Regions Bank is seeking a Consumer Loyalty Program Manager to enhance customer engagement and design loyalty strategies across their financial services. This role focuses on leveraging data and technology to develop personalized programs.

The ideal candidate should have extensive experience in product management and loyalty marketing, with proven ability to collaborate with various teams. The position requires strong leadership skills and a customer-centric approach.

Qualifications

• Twelve years of experience in card loyalty or financial services product management.
• Experience in loyalty marketing or vendor product management.

Responsibilities

• Design and execute loyalty strategies to enhance customer experience.
• Develop loyalty program strategies that align with company's values.
• Oversee customer communication strategies for loyalty programs.

Skills

Data analysis skills

Communication skills

Collaboration abilities

Product management skills

Education

Bachelor’s degree in a related field

Job description

Regions Bank is seeking a Consumer Loyalty Program Manager to enhance customer engagement and design loyalty strategies across their financial services. This role focuses on leveraging data and technology to develop personalized programs.

The ideal candidate should have extensive experience in product management and loyalty marketing, with proven ability to collaborate with various teams. The position requires strong leadership skills and a customer-centric approach.