Loyalty Programs Lead: Personalization & CX

Regions Bank; Atlanta (GA); Hybrid; USD 162,288 - 229,760; Full time

Benefits offered by this job

Paid Vacation/Sick Time

401K with Company Match

Medical, Dental and Vision Benefits

Disability Benefits

Health Savings Account

Flexible Spending Account

Life Insurance

Parental Leave

Employee Assistance Program

Associate Volunteer Program

Job summary

Regions Bank is seeking a Consumer Loyalty Program Manager based in Atlanta, Georgia. This role focuses on designing and executing loyalty strategies to enhance the customer experience and deepen relationships across various financial services.

The ideal candidate will manage cross-functional teams and oversee innovative loyalty initiatives that align with Regions’ brand values. A strong background in loyalty product management is essential, and the position offers competitive compensation and benefits.

Qualifications

• Twelve years of experience in card loyalty or relationship loyalty product management.
• Experience in loyalty marketing or loyalty program/vendor product management.

Responsibilities

• Develops and implements loyalty program strategies.
• Oversees customer communication strategies for program launches.
• Defines key performance indicators and tracks program performance.

Skills

Leadership skills

Data analysis

Stakeholder management

Product management

Communication skills

Education

Bachelor’s degree in a related field

Job description

Regions Bank is seeking a Consumer Loyalty Program Manager based in Atlanta, Georgia. This role focuses on designing and executing loyalty strategies to enhance the customer experience and deepen relationships across various financial services.

The ideal candidate will manage cross-functional teams and oversee innovative loyalty initiatives that align with Regions’ brand values. A strong background in loyalty product management is essential, and the position offers competitive compensation and benefits.