Loyalty & Personalization Strategy Lead

7 Brew Coffee; Springdale (AR); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Competitive compensation

Paid time off

Job summary

7 Brew Coffee is seeking a Senior Manager, Loyalty & Personalization to lead loyalty and lifecycle marketing across digital channels, collaborating with cross-functional teams to drive visit frequency and lifetime value.

You will own loyalty program strategy, segmentation, and personalized campaigns across app, email, and SMS, translating data-driven insights into actionable recommendations for senior leadership.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, Communications, or related field.
• 5–8 years of experience in CRM, loyalty, lifecycle marketing, or related discipline.
• Demonstrated experience developing, managing, and optimizing consumer loyalty or membership programs.
• Strong understanding of lifecycle marketing, customer segmentation, personalization, and marketing automation.
• Experience using customer, transaction, and behavioral data to develop marketing strategies and make business decisions.
• Strong analytical skills with the ability to connect customer behavior and marketing performance to measurable business outcomes.
• Experience with CRM, loyalty, CDP, marketing automation, email, SMS, push notification, or related marketing technology platforms.
• Experience with Salesforce Marketing Cloud and Data Cloud.
• Experience developing testing strategies and measuring incremental program and campaign impact.

Responsibilities

• Manage and execute personalized lifecycle campaigns across acquisition, onboarding, engagement, reactivation, and winback, in alignment with strategy set by the Director.
• Develop customer journeys and triggered communications based on customer behaviors, preferences, purchase history, and lifecycle stage.
• Partner with cross-functional teams to develop and maintain CRM campaign calendar aligned with broader marketing and business priorities.
• Be familiar with best practices across various digital channels, including email, SMS, push notifications, mobile app, web, and gift cards.
• Develop segmentation and personalization strategies that increase relevance and strengthen customer engagement.
• Continuously optimize messaging, cadence, targeting, offers, and channel mix based on performance and customer behavior.

Skills

CRM strategy

Loyalty program mgmt

Lifecycle marketing

Customer segmentation

Data-driven decision making

Marketing automation

Leadership

Education

Bachelor’s degree in Marketing, Business, Analytics, Communications, or related field

Tools

Salesforce Marketing Cloud

Data Cloud

Braze

Twilio

Job description

7 Brew Coffee is seeking a Senior Manager, Loyalty & Personalization to lead loyalty and lifecycle marketing across digital channels, collaborating with cross-functional teams to drive visit frequency and lifetime value.

You will own loyalty program strategy, segmentation, and personalized campaigns across app, email, and SMS, translating data-driven insights into actionable recommendations for senior leadership.