Loyalty Programs Lead: Growth & Partnerships

Allegiant; Las Vegas (NV); On-site; USD 90,000 - 130,000; Full time

Job summary

Allegiant is seeking a Manager, Loyalty to lead the Allways Rewards program, driving engagement and revenue through innovative loyalty initiatives. You will work with Product, Marketing, Digital, Technology, Finance, and Customer Experience, delivering the program roadmap and optimizing member experiences.

The role requires 5+ years in loyalty or related fields, strong analytical skills, vendor management, and the ability to influence multiple functions across the organization.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, Finance, or related field.
• Minimum five (5) years of progressive experience in loyalty, customer engagement, product management, CRM, marketing, or related fields.
• Experience managing cross-functional projects from concept through execution.
• Excellent written and verbal communication skills.
• Proven ability to influence stakeholders across multiple business functions.

Responsibilities

• Manage the day-to-day operation and performance of the Allways Rewards loyalty program
• Execute strategic initiatives that improve member acquisition, engagement, retention, and profitability
• Partner with Product, Digital, Technology, Marketing, Customer Experience, and Finance to deliver loyalty enhancements
• Develop business requirements and support the implementation of new loyalty capabilities and member benefits
• Monitor program performance through customer and financial analytics
• Support development and launch of new loyalty partnerships
• Manage relationships with external vendors, consultants, and loyalty partners
• Prepare business cases, performance updates, and executive-level presentations
• Ensure operational excellence by identifying process improvements and resolving issues
• Stay informed on industry trends and competitive loyalty programs
• Foster cross-functional relationships and serve as loyalty SME
• Other duties as assigned

Skills

Cross-functional collaboration

Analytical thinking

Vendor & partner management

Stakeholder influence

Communication skills

Education

Bachelor's degree

Related field: Marketing/Business/Economics/Finance

Tools

CRM systems

Loyalty platforms

Partnership marketing tools

Job description

Allegiant is seeking a Manager, Loyalty to lead the Allways Rewards program, driving engagement and revenue through innovative loyalty initiatives. You will work with Product, Marketing, Digital, Technology, Finance, and Customer Experience, delivering the program roadmap and optimizing member experiences.

The role requires 5+ years in loyalty or related fields, strong analytical skills, vendor management, and the ability to influence multiple functions across the organization.